In a world where marketing is everything for a product, Cacharel perfumes have undoubtedly stood out as marketing hits. The first perfume the hours created in 1978, the iconic Anais Anais is still one of the most iconic scents of the 20th century and very much sought after today. Anais Anais became a reference scent throughout the 1980s as the perfume of choice for young women barely out of their teenager years, who still reminiscence it fondly, even after 30 years. This makes this legendary creation from the house of Cacharel one of the most influential perfumes in history.
The iconic perfume designer Paul Leger was credited for this creation, together with three other creators. The surprising thing about it is the fact there is no novelty or no real sophistication, nothing very challenging in this creation’s formula. The complex white floral bouquet is built around the Madonna lily, completed by fruity, floral and woods notes. It starts with an opening note that is both fresh and provocative, given by the presence of galbanum. The core unveils lily of the valley notes, combined with the clean orange blossom scent that make the perfume sweet and accessible. Supporting notes include rose, jasmine and honeysuckle but the latter is barely felt.
A bit of brand history
It all started in 1958, when a very successful tailor, Jean Bousquet, moved from Nimes to Paris and opened a tiny studio. The very huge success of his first design collections made him open the House of Cacharel. This was amplified in 1963 when the Elle Magazine introduced the famous seersucker shirt on the cover of its November edition. The entire world was looking for Cacharel and the famous blouse became the epitome of an entire freedom of dress movement for women and men alike. Encouraged by the brand’s enormous success, the house diversified its activities and branched out into perfumery, starting 1969. Nowadays, Cacharel is sold throughout the world, in a whole network of multibrands shops and concept stores.
Other wonderful fragrances from Cacharel include Amor Amor a delicious and sparkling floral scent, Noa, a great variant for men, Lou Lou, a soft- oriental floral perfume, Scarlett, a delicate fragrance for very young women.