New Perfumes & Fragrance News: Modern Muse from Estée Lauder

Recently the fragrance world has seen the launch of the latest creation from Estee Lauder. Deemed as the first major fragrance launch over the past 10 years, Modern Muse is the iconic house’s latest attempt to climb back to the perfume makers’ top. Estee Lauder perfumes are some of the heavy hitters on LilyDirect, so, although the perfume hasn’t yet made its way to our counters, here is a small review.

Basically, Modern Muse is meant to be the fragrance of choice of today’s self-confident and modern woman. A Modern Muse is a woman who lives in today’s hectic world and knows very well how to use it, how to step in it, how to inspire it. Created by perfume designer Harry Fremont, this fragrance is based on a duality that every 21st century woman expresses: delicacy and strength. Today’s muses are strong women who embrace their individual style and are not afraid to conquer the world with a delicate move of their arms. Such a woman possesses an independent spirit and a natural magnetism, a woman who is in control of her erotic strength, of her power to seduce and also can communicate to the world without saying a single world. A woman with a force of creative energy in everything she does, who is a true inspiration to everyone around her.

The composition actually expresses this duality by using sparkling notes of jasmine (the delicate note of feminity) and combining them with sleek wood notes (a definition of power and masculine energy). Exotic notes of honeysuckle, Chinese Sambac and mandarin are blended in the middle notes, while base notes start off delicate patchouli, Madagascar vanilla and musk.

The house of Estee Lauder has chosen internationally renowned model Arizona Muse (with a name that fits the creation) to be the face of the new fragrance. The fragrance is available as 30, 50 and 100 ml Eau de Parfum. Modern Muse was launched in 2013.

Verdict: It is very interesting to observe how the creator if this perfume has managed to balance in an almost perfect way the floral notes with some of the harsher and more contrasting ones. The result is really sensual and strong, lasting on the skin up to 6- 8 hours.

It is perhaps not among the best of the house’s creations, as it definitely doesn’t stand among the pantheon of classics, such as Youth Dew, Intuition, Estee or Beautiful, but this is a decent, well balanced creation that will definitely please elegant, sophisticated women.

Perfumes of the World: Armani Scents for Elegant Men and Women

When hearing the name “Armani” one immediately thinks of style, sophistication, elegance, a way of life, in other words. One of the most famous fashion houses in the world could not stay away from designing successful, fascinating scents. For both men and women, the Armani perfumes have remained all-time favorites.

The beginnings

The fashion design company was created in 1975 by a Milan native, Giorgio Armani, who started as a window dresser and soon established himself as a reputable designer. The brand grow exponentially in just a few years and it soon became a beacon of simplicity, elegance and sophistication both in clothing, jewelry and accessories and also in cosmetics.

The perfumes

The first perfume the house created, Giorgio for men, was not actually branded. The first hit under the name Armani was an intense cyphre fragrance for women (who is no longer sold today).

Soon, the first exquisite perfume for men was launched, entitled Eau pour Homme  (1984) and featuring several strong and sensual notes that have made this composition a must-have for every sophisticated and fashionable man.

Following a successful line of woody, cyphre perfumes, the house of Armani launched the first floral perfume in the beginning of the 1990’s. The two uniquely popular names, Gio and Acqua di Gio have been created as proud companions of Giorgio Armani’s fashionable and evergreen unstructured jackets.

These feminine fragrances were followed by Aqua di Gio pour Homme, a marine scent that reminds every one of the ocean and the beach and great romantic holidays spent on the seaside.

In a revolutionary move, the house launched the first duo perfume, named He and She. These were actually the first perfumes to be released under the Emporio Armani brand, marking the beginning of a new perfume trend. Continuing on this sex confusion path, the Armani Mania perfume was launched in the 1nd of the 1990’s, and although this was pretty popular with modern women, the perfume was soon discontinued due to its confusing appearance- a black bottle with black lid which made many clients mistake it for a masculine fragrance.

New perfumes

But nothing could stop Armani perfumes from growing, and just two years later the immense success of White She and White He was recorded. Although initially meant as a limited summer edition, the perfume is still available on the counters today. The series was continued with a few less successful names, Night for Him and Night for Her (both are no longer found in shops), as well as City Glam and Remix.

The last decade has seen Armani perfumes blossom and many popular names were launched, which made their way to become instant classic: Armani Mania, with men and women variants, Black Code, Attitude for Men, Armani Code for Women and Diamonds are all unique formulas that both men and women throughout the world love to wear.


Calvin Klein Perfumes- Reinventing Sophistication

It is impossible to speak about Calvin Klein perfumes without looking closely into what this legendary name means to the fashion industry. What are the first things that come to mind when you hear the name? From men and women’s sportswear to designer jeans and unique men’s fragrances. The entire world was taken by surprise by his revolutionary products. As a young man growing up in 1940’s Brooklyn, Klein was animated by pure fashion genius. His totally new concept was designer jeans at an affordable price, and this was one of the things that made the brand so incredibly popular.

A pioneer of designer jeans, underwear and the unique all-American look, Calvin Klein is nowadays one of the fashion world’s biggest names – and brands. He was the creator who put the “sexy” in men’s underwear design and advertising. Thus, a category that had been simply ignored before was created like a desirable market segment.

When the entire world thought the name Calving Klein could only be synonymous with a practical fashion design style and sexy clothes, the brand took everyone by surprise and launched the perfume lines. Some of the most legendary world fragrances have been created. Today, this incredibly sophisticated “oeuvre” of perfumes contains a few names that continue to redefine fragrance-making. Calvin Klein was the first designer ever to introduce us to unisex scents. Here are a few of the best known and cherished.

CK One is a naturally pure, exceptionally contemporary fragrance that brings out a refreshingly new point of view. This is a laid back, lavish perfume that you can use and splash all over your body. It speaks of intimacy and sexiness, this is scent you have to be very near to someone’s skin to actually feel all the notes.

Encounter is another perfume that has redefined modern masculinity. Just like a complex man, who is strong, mysterious and confident, this perfume unfolds on several layers and blooms in a bouquet of unforgettable woody fragrances that totally speak about how it feels to be unapologetically masculine.

One of the recent creations, Downtown is extremely sophisticated and feminine, but also carries that unisex trait to it, a thing which sets it apart. This is a perfume for a women with an attitude: it opens with bergamot and delicate notes of neroli, then unfolds in fresh green pair and watery plum . The base notes are incredibly sensual and have vetiver and cedarwood at the heart. Overall, this feels like a statement of confidence, the perfect gift for today’s active woman.

Perfumes of the World: Estee Lauder- The Epitome of Elegance

You don’t have to be an expert the field of perfumes and cosmetics to recognize the name of Estee Lauder as one of the most prominent in business today. If you are a perfume lover, chances are you have owned and cherished at least one of the creator’s iconic creations throughout time. What originally started as a pure personal ambition from the ninth child in a Jewish immigrant family in Queens has now become the household word when it comes to elegance, refinement and beauty. Any perfume expert will recognize the perfection in such perfume formulas such as Aramis for Men, Beautiful and the flagship Youth Dew.

A bit of history

Estee Lauder started her company with a jar of skin cream in 1946. The formula, created by her uncle who was a chemist soon started to bring out new and loyal female fans. In only a few years, the cosmetics company won a reputation for research and quality. In 1953, the first fragrance for women was introduced: Youth Dew, in the form of bath oil, and then a few months later as a revolutionary perfume. This wonderfully light scent continues to be one of the bestsellers for the company. This is an absolutely captivating creation, featuring an opulent combination of rich spices, flowers and precious woods. Along time, this has been considered one of the sexiest fragrances ever created. The success was so great, in 1969 Lauder opened her first location outside the US, in London’s Harrods luxury store. 1964 saw the launch of the very first exclusive line for men: Aramis, a tradition the company will continue later with Clinique Skin Supplies for Men and Lab Series. By the end of the 1960’s another great name of the cosmetics and perfume industry was born from the same captivating and ambitious mind: Clinique Laboratories. Today, Estee Lauder is undoubtedly one of the largest privately owned fragrance and cosmetics creation companies in the world with sales estimated at one billion dollars. Many different smaller companies and brands have been created, from Aramis to Perspectives, Origines, MAC, Tommy Hilfiger, from Donna Karan to Aveda and La Mer. The wide gamut of products includes eau de perfume, colognes, eau de toilette, serums, lotions, body oils, especially made for both men and women. Perfume names such as Estee (coined as the world’s first super-perfume, Aliage, White Linen, Cinnabar, Aramis for Men are still considered as epitomes of good taste, elegance, great consumer products for those who appreciate a sense of adventure and quality. Today, the Estée Lauder Collection of skincare, makeup and fragrance exemplifies the best that art and science can achieve.

This blogger’s personal favorite: Beautiful is one of those timeless pieces that a woman can keep close to her heart for her whole life. This floral fragrance was launched in 1985 and is one of the company’s bestsellers. This romantic light bouquet includes an impressive selection of flowers combined with fresh citrus notes and wood notes at the base. The top notes will include mandarine, lily, marigold and tuberose and of course, the beautiful rose. The heart of the creation unfolds in jasmine, orange flower and ylang ylang, while the base notes are elegant and warm and rely on the power of sandalwood and vetiver. An absolute delight for the senses.