Since their creation, perfumes were associated with royalty and VIPs. Natural or synthetic aromatic creations are today used in an overwhelming array of scents, pampering the senses and making everyone think of a care-free, dream life. Perfumes also increase the glamour quotient and have been an indispensable accessory of famous personalities down the ages, all over the world.
One trend that has been manifesting itself over the past years is celebrity perfume endorsements, and these have taken over the perfume ad world.
In 2012 alone, 73 new celeb scents were launched, according to an article published by The Telegraph. Of the top perfumes launched in 2013, 35 were endorsed by someone famous, an actress, a rock celebrity or a model. This is astounding, when you think that a few years back, most brand advertising was done with professional models. But nowadays, pairing a big name celeb with a newly launched or revamped perfume is the way to reach sure success. A celebrity will bring a lot of buss, a scintillating persona into the limelight and this can prove to be a lucrative business both for the product creator and the celeb in question.
From Brad Pitt to Beyonce, from Cate Blanchett to David Beckham, if the name is big enough, the perfume will definitely sell. Here are a few examples of celebrity endorsed perfumes, which are actually also very good creations as well.
Bulgari Mon Jasmin Noir
Kirsten Dunst and Rachel Weisz are both Oscar nominated actresses who have proven not only a real talent, but are considered two of the most beautiful women in the world. It is thus not so surprising to see their beautiful faces associated with this classic perfume that celebrates feminity, mystery and love. Both these ads have been extremely successful.
Miss Dior Cherie
Natalie Portman couldn’t have chosen a better scent to represent than this elegant, classy and delicate creation representing the spirit of young, successful women throughout the globe. She definitely represents this haute couture brand very well, with her simple and absolutely gorgeous style.
The Chanel brand chose British actress Keira Knightley, with her insular charm to represent the new sexy and modern SS11 fragrance that many young ladies in the world crave for.
Gucci by Gucci
The popular hunk actor James Franco has been the face of Gucci for more than five years already. His modern style, his approachability and masculine playfulness make him the perfect face for this fragrance that is dedicated to young, self- sufficient men.