The Great Perfume Houses Pt. 1

Welcome to our new series of bi-weekly presentations of the perfumes houses from around the world.  The first few weeks the focus will on the houses from Europe such as Coty, Guerlain, Galimard, Chanel, Molinard and Houbigant.

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Founded in 1828, Guerlain is one of France’s and also Europe’s oldest perfume houses. A doctor and chemist, Pierre-François Pascal Guerlain opened his perfume store on 42, rue de Rivoli in Paris and enjoyed immediate success thanks to his revolutionary work.

With the help of his two sons Aimé and Gabriel, Pierre-François was able to compose and manufacture many innovative products and custom fragrances. Receiving accolades and patronage from members of high society allowed Guerlain to enjoy increasing numbers of clients, leading to the opening of the flagship store at 15, rue de la Paix in 1840.

In 1853 Guerlain created a fragrance for Empress Eugénie, Napoleon’s wife, for her wedding. The fragrance was named Eau de Cologne Imperiale and Guerlain was given the prestigious title of being His Majesty’s Official Perfumer in France. The title gave him an international name and he created perfumes for Queen Victoria of the United Kingdom and Queen Isabella II of Spain among other royalty.

Pierre-François Pascal Guerlain passed away in 1864 and his two sons Aime and Gabriel Guerlain continued the fragrance business with Aime becoming the master perfumer.  The position of master perfumer was handed down through the Guerlain family and held lastly by Guerlain’s great grandson Jean-Paul Guerlain, who held this position until 2002.

Since its foundation in 1828, Guerlain has created over 300 signature fragrances.  Some of the most famous include:

The classic cologne Eau de Cologne Imperiale, created in 1853, it is composed of rich lime and lime-flower notes. Truly a fragrance fit for a Queen…or Empress.

Jicky, created in 1889, is heralded as the first “modern” fragrance, to incorporate synthetic odorants (vanillin and coumarin).  The fragrance is known for its main notes of lavender and vanilla. Over 120 years later, Jicky is still being sold, making it the oldest fragrance in continuous production.

Shalimar, which means “temple of love” in Sanskrit was created in 1925.  It was the first oriental fragrance for women.  It incorporates large amounts of vanillin and shades of other notes such as bergamot, lemon, mandarin, rose, jasmine, orris, vetiver, heliotrope, civet,Image result for guerlain antique shalimaropoponax, vanilla, Peru balsam, benzoin, tonka bean, and sandalwood.

Samsara, created in 1989, is an oriental fragrance featuring notes of jasmine and sandalwood with shades of ylang-ylang and tonka.

All of the Guerlain scents evoke a sense of luxury and tranquility. Imbued with a world-renowned ethos of elegance and sophistication, these luxurious fragrances echo Guerlain’s long history of innovation and excellence.

 Glamorous, Prestigious, Peerless… Guerlain.


Fabulous Gift Sets

No matter what the occasion is or who it is for, a perfume or cologne gift set is the perfect present!

At Lily Direct, you can find great bargains on popular brands of perfume and cologne sets.

With deals up to 90% off and free shipping on orders over $100, you can shop your heart out. All perfume and cologne sets are featured on our website are the authentic fragrance. No replicas, no gimmicks-simply a great selection at a wonderful price.

Just in time for Mother’s Day we are have dozens of designer gift sets. Some of the lovely fragrances we are featuring include:

Beauty by Calvin Klein a 2 piece set and is 35% off for only $45.15

Little Kiss by Salvador Dali a 3 piece set at 70% off making this deal only $26.75

Tresor by Lancôme a 2 piece set at 38% off for only $50.79

Provocative by Elizabeth Arden a 2 piece set at 50% off- this amazing gift set is only $27.09

Chloe by Chloe a 3 piece gift set at 46% off. Originally $145.00, this classic scent is only $77.44!

Only at Lily Direct will you find such low prices on such high end perfumes!!

But don’t worry gentlemen, we haven’t forgotten about you! We have plenty of amazing deals on our cologne gift sets for you to choose from.

Boss # 6 by Hugo Boss a 2 piece set at 28% off now only $56.15

Kouros by Yves Saint Laurent a 2 piece set is 28% off for only $53.75

Mont Blanc Legend by Mont Blanc a 3 piece set at 34% off making it a steal at only $50.91

Play by Givenchy a 3 piece set at 29% off. Originally $85.00, this perennial favorite is now just $59.99.

We have a vast array of scents to choose from, so visit our website- and find the perfect gift! 

Spring Time Scents!

Now that spring is here, it’s time to start collecting all the floral scents you can get! Although buying a few fragrances at a time can be quite pricey, Lily Direct always has the lowest prices on the market! We have new arrivals every week so make sure to keep checking back each week to get the latest and greatest fragrances.

To find the perfect spring time scent, check out our current best selling fragrances! Here you will find what the most popular perfumes and colognes are at this time! Right now we are all about the floral and fresh scents! This is what spring is all about! One of our best spring time scents that is also very hot on the market right now is the Flowerbomb Perfume by Viktor Rolf! This is not only one of our best selling perfumes, but it is also the most popular at every store across the country! Flowerbomb Perfume is a high end perfume, but with Lily Direct you won’t pay the high end price! Right now Flowerbomb Perfume for 3.4 oz is originally $165.00 but with Lily Direct you will only pay $87.99! This is a 46% savings and is quite the steal! Another very popular spring time scent is the Vera Wang Princess Perfume! This has been a best seller for many years now and is always a crowd pleaser! Not only is this scent intoxicating, but has a beautiful bottle that would look amazing in your perfume collection! Right now Vera Wang Princess Perfume is 67% off! Originally the Vera Wang Princess Perfume is $75.00 but Lily Direct offers Vera Wang Princess Perfume for only $24.19! This is a no brainer, this is the perfect perfume that won’t break the bank!

If you are trying to find the perfect cologne, Lily Direct also has the best selection for your man! A very popular cologne at this moment at all stores is Versace. Versace offers many different colognes, but for spring we love the Versace Pour Homme Cologne by Gianni Versace! This is the perfect new and fresh scent for any man! It is neither too mature or too young, it is the perfect all ages cologne. We know that men don’t always like to spend a pretty penny on things like cologne, so we have made the Versace Pour Homme Cologne for 3.4 oz 50% off! That makes the Versace Pour Homme Cologne only $36.59! To match his Versace Cologne, you can hop on the bandwagon and get Versace perfume! We currently have the Versace Versense Perfume by Gianni Versace 49% off! This makes the 3.4 oz Versace perfume only $44.79! This is a great his and hers perfume and cologne combination and looks great on your counter or vanity!

Lastly, one of our best sellers around spring is the DKNY Be Delicious Fresh Blossom Perfume by Donna Karan! This is THE spring time scent. Fresh, floral, and feminine is what the DKNY Be Delicious Fresh Blossom Perfume says! It can be worn year round and is timeless!

Browse our website for the rest of our best sellers and find the perfect scent for you! All of which are at an amazing price!

Perfume And Cologne Minis!

Looking for the perfect gift? A perfume or cologne mini is just what you need! Instead of giving an entire bottle of a scent that you hope your friend or family will like, giving a mini size will allow them the chance to try a few different ones!


Also, having a mini cologne or perfume is great for travel and putting in your purse! This way you can smell good on the go! When you shop from Lily Direct you can get the best in designer fragrances. They feature perfumes such as Provocative by Elizabeth Arden, Valentino, and Pure by Katy Perry! Our featured colognes feature scents such as the Curve by Liz Claiborne, wings by Ed Hardy and much more!


Since Lily direct always offers the lowest prices for colognes and perfumes out there, you won’t believe the prices for our minis! Our Izod Cologne mini by Phillips Van Heusen is 87% off and is only $2.57! This is a great steal! Also for the amazing designer Givenchy, we have the Givenchy Pour Homme Cologne Mini by Givenchy for only $4.79 and  Christian Audigier Cologne Mini by Christian Audigier for only $4.20! This is great to stock up on for every man’s birthday, graduation, holidays, or any other occasions that you need a gift for! Men are hard to shop for and we just made it a whole lot easier!


Our perfume mini selections is where you can finally have all the scents you have always wanted in your collection for a low low price! We have the Marine Groove Perfume Mini by Escada for $6.89, Tommy Girl Perfume Mini by Tommy Hilfiger for $5.85, Salvatore Ferragamo Perfume Mini by Salvatore Ferragamo for  $4.17, Tous Touch Perfume Mini by Tous  for only $4.45!


All of our minis are amazing gifts, and a great way to make your perfume or cologne collection grow with out spending a bundle! Check out our website for all of our minis!