It’s that time again! Welcome to the 5th installation of our bi-weekly presentation of the great perfume houses from around the world. We’re staying in Paris this week and looking at the interesting history of Yves Saint Laurent…
This French fashion house was founded by Algeria-born, Yves Henri Donat Mathieu-Saint-Laurent. It’s good to note that both the designer and the house are often abbreviated as YSL. The history of YSL and his fashion house is quite a fascinating one.
Laurent began his career in fashion as a teenager, but it is said that he had been designing clothes since he was 7 years old. At 17 he became the assistant to Christian Dior and was named the head of House of Dior 4 years later when Christian passed away. But Laurent’s fashion career was put on hold when he was drafted into the Algerian army in 1960.
In 1962 Laurent returned from service and opened his own fashion house in France. YSL’s unique and masterful couture creations rocked the fashion world and he became one of the most influential fashion designers of the 1960’s and 1970’s. Laurent was always a love and admirer of women and his beautiful fashion creations reflected that.
In 1964 the YSL house launched its first fragrance, Y for women. The elegance and luxury of Y was meant to match that of his couture fashion. YSL’s first men’s fragrance, Pour Homme, was launched in 1971 and Laurent shocked the fashion world once again when he posed nude for the fragrance’s ad campaign. Since 1964 YSL has launched hundreds of delightful fragrances for both men and women; Opium Perfume by Yves Saint Laurent being among the most popular of YSL’s scents.