Welcome back perfume lovers! For the 9th installment of our bi-weekly presentation of the great perfume houses we’ve decided to leave Europe altogether. This week we are taking trip to the U.S. to look at the history of one of our top fashion houses, Ralph Lauren…
Ralph Lauren may be the youngest fashion house we’ve looked at thus far in this series, but don’t let that fool you, the brand took the fashion world by storm and still dominates worldwide today. Polo Ralph Lauren—the companies’ original name—was founded in 1967 by Ralph Lifshitz (who changed his name to Ralph Lauren.) Polo began with a line of men’s neck ties and one year later in 1968 Lauren’s first men’s wear line, also under the name Polo, was launched.
The popularity of Polo Ralph Lauren was instantaneous. Within a year of launching his men’s wear line Lauren’s company had its own boutique within Bloomingdale’s department stores. 1971 was a good year for Ralph Lauren; Lauren’s own store in Beverly Hills, CA was established and his women’s wear line was launched.
Ralph Lauren Corporation was formed as an umbrella company to oversee the expanding Polo line as well as the other clothing, fragrance, accessory and home decor lines that eventually followed. Both the clothing and fragrance lines of Ralph Lauren are meant to reflect a classic American style; each line offering a different twist.
In 1978 Ralph Lauren Polo partnered with L’oreal to introduce their first fragrances, the iconic men’s scent “Polo” and the elegant women’s scent “Lauren.” These classic fragrances opened the door for a plethora of scents that would follow, including the popular women’s scent “Romance.” Ralph Lauren continues to wow the fragrance world to this day, releasing popular scent after popular scent.
People love this classic American fashion house and Ralph Lauren himself stays intricately involved in the operations of the corporation to this day. If you’re looking for a scent or a clothing line that will never go out of style, look no further than Ralph Lauren.