Festive Fragrances

I’ve always really enjoyed those people who totally get into the holiday spirit. You know who I’m talking about: You’re coworker who decorates his cubicle as if it were a department store window every Christmas. You’re next door neighbor who basically turns her front yard into a haunted house every October. You’re little sister who changes up her locker design every month based on whatever pseudo-holiday that month may hold. These festive people are the best!

I’ve never been a super festive person myself. Don’t get me wrong, I love the holidays, all of them, including the pseudo ones like Valentine’s Day and St. Patrick’s Day; but I never feel like being bothered with decorations or festive extras. I am however, always in awe of those of you who go the extra mile.

So I would like to offer up a suggestion to all of you holiday champs out there: why not go the extra mile and choose your fragrance based on the upcoming festivities? You’re already pleasing all the other senses—satisfying taste buds by baking holiday treats, engaging the eye with joyous decorations, spreading cheer with holiday tunes—you may as well add the olfactory

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senses to your checklist.

When you can find such a wide variety of great discount fragrances on Lily Direct, it really seems like a no-brainer to add perfumes and colognes to your holiday plan. There is a scent out there for every occasion. We would suggest Halloween Fever Perfume by Jesus Del Pozo or  for the upcoming haunted holiday.

Great Perfume Houses Part 13

Welcome back perfume lovers! It’s about that time again. For the 13th installment of our bi-weekly look into the great perfume house"discount fragrances"s from around the world we are going to take a little trip back to the late 1970’s to see how it all started for international fashion house—ESCADA

Escada was founded in 1978 by "Escada" in Munich, Germany. The Escada line was created to make elite haute couture more accessible; the idea was to offer top quality in fabrics, fit and workmanship at affordable prices.

Margaretha Ley wanted Escada to make a bold yet feminine statement. The imaginative design, sophisticated style and bright spirit behind the Escada collections, lined-up perfectly with the extroverted characteristics that defined the 1980s.

The first Escada fragrance, named after founder and designer Margaretha Ley, was released in 1990. The sensual, feminine perfume was introduced in a unique heart shaped bottle. The 1990s saw a boom in Escada fragrances, which were notable for their bright packaging and unusual bottle shapes.

Escada is often credited with helping establish the fruity-floral scent as a new fragrance category. They are also said to have pioneered the concept of seasonal limited edition fragrances. Escada’s summer fragrance lines have become some of the most successful fragrance lines in the perfume industry.

Whether you’re looking for a fun, flirty scent like Escada Born in Paradise Perfume, you want to draw that special someone in with, or you’re looking to make a bold statement with Desire Me Perfume by Escada—You’ll find exactly what you’re looking for, at great prices, within Lily Direct’s wide selection of .

Play it Safe-Try the Mini Version First

Have you ever heard the phrase, “make a lap before you commit to a location”? Well it’s more than just a catchy line from one of our favorite movies. It’s actually a smart piece of advice to follow in many different situations in life; and it can definitely be applied when we’re talking fragrances.

Choosing a new fragrance is not a decision th"Lily Direct"at should be made lightly. And you should be especially choosy when you’re trying to pick your signature scent! Judging a scent based on a spritz in the air or on how it smells on someone else is a big mistake. Fragrances react to one’s body chemistry, so just because that Parisienne Perfume by Yves Saint Laurent smells delicious on your best friend that does not necessarily mean it will be the right scent for you. Likewise, if you spritz a little Hugo Element Cologne by Hugo Boss in the air and think it smells divine, you can’t be sure it will smell the same on you.

Testing out perfumes in a store is no easy task. A good rule of thumb when testing a new scent is to let it settle into your body for about 20 minutes before you decide whether you like the way you smell in it. Who has time for that when out shopping? Plus, this makes testing out more than one scent at a time impossible! So how’s a person ever going to find the right new scent for his or her unique body chemistry? Lily Direct has the solution.

Here at Lily Direct we offer mini versions—at great prices!—of some of the best perfume and cologne on the market.

Great Perfume Houses Part 12

I"Lily Direct"t’s about that time perfume lovers—time for our bi-weekly look into the history of some of the great perfume houses from around the world. This week, we’re going to take a look at the chic history behind the Givenchy Couture House…

Hubert James Taffin de Givenchy was born in 1927 to an aristocratic family in the French city of Beauvais. He showed an interest in fashion, fabrics, architecture and design from a young age and left his home at the age of 17 for the promise of opportunity in Paris."Lily Direct""Lily Direct"

In 1952, after 8 years of various apprenticeships under renowned designers, Hubert de Givenchy opened his first Couture House in Paris. Givenchy established his unique brand by launching a bold and beautiful separates collection.

Shortly after opening his Couture House, Givenchy met the woman who would become his iconic muse. He was sent to dress Audrey Hepburn for the movie “Sabrina” and it’s said that something just clicked between them. The two style icons went on to enjoy a 40-year friendship.

Givenchy’s first fragrance—which was released in 1957—was originally created as an exclusive homage to his muse.  L’Interdit Perfume by Givenchy is said to possess a unique mix of fashion, grace and spontaneity, much like the woman who inspired it. Even the name of the fragrance was inspired by Audrey Hepburn; upon learning that her personal fragrance would be released to the general public, Hepburn apparently shouted out this French exclamation which is akin to the English term “oh my!”

The next fragrance Givenchy released was a widely distributed men’s fragrance called Monsieur. Ever since it’s release in 1959, Monsieur has been considered the quintessential expression of French, masculine seduction and impeccable elegance.

Givenchy continued to release elegant fragrance after elegant fragrance for years. Hubert de Givenchy himself created Givenchy Gentlemen Eau de Toilette in 1975. 1984 saw the release of "Givenchy", which is a powerful and seductive fragrance for the multi-facetted woman…. To name each and every one of Givenchy’s exquisite fragrances would take an article all on its own.

Hubert de Givenchy sold his company to Louis Vuitton Moet Hennessy in 1988, though he did not retire until 1995. But the elegance and glamour of the Givenchy name still lives on today.

You can find a wide selection of men’s and women’s Givenchy fragrances at prices you’ll love right here on Lily Direct—your home for all the discount fragrances your heart desires.

Unisex Fragrances: A Scent for Everyone

What’s feminine and what’s masculine? The line between these two ideas has been blurring more and more every day over the past few decades. In today’s world men are nannies—or “mannies”—and women are CEOs; it isn’t uncommon for your doctor to be a woman and your nurse to be a man; we see powerful women with male assistants every day now. The point is this: there are no longer quintessential male and female roles that we all strive to follow in society, so why should there still be such a focus on male and female scents in the fragrance world?

Here at Lily Direct we are big fans of the Unisex Fragrance. When you are free to choose what role you’d like to play in society, you should also be free to choose how you’d like to smell with no restrictions. While unisex scents are not a brand new idea, their mainstream popularity really took off in the 90’s—when androgyny was trendy—with CK One Unisex Perfume by Calvin Klein. Since then, we have seen a number of popular unisex fragrances hit the market. One of our favorite scents for men and women is "unisex fragrance"Voyage D’Hermes Unisex Perfume by Hermes; but don’t worry, if neither of these fragrances pleases your olfactory senses there are plenty of other unisex perfumes to choose from.

When unisex fragrances were first gaining popularity it was most common for the scents to have more traditionally masculine elements. Recently however, these scents have been taking a turn for the flowery and men don’t seem to mind it one bit. Even beyond the unisex world, some “men’s fragrances” are even starting to incorporate traditionally feminine elements. Gucci Guilty Intense Cologne by Gucci, for example, is formulated around an orange flower base and men love it.

So whether you’re a woman looking to wear a men’s fragrance, a man wanting to experiment with women’s perfume or either sex looking for the perfect signature unisex scent, Lily Direct has something for you! Check out our vast inventory of discount fragrances and find a fantastic scent at a price you’ll love.