Our exploration of great perfume houses from around the world continues and as you can guess we are staying in Italy-Parma to be exact! So let’s get started and take a look at the house of Acqua di Parma.
Acqua di Parma, a symbol of Italian expertise and grace, was founded by a group
of master perfumers in Parma in 1916. Since their founding all their products of
fragrances, candles, bathrobes and leather accessories have been made in Italy.
The company started out by offering a Eau de Cologne, Acqua di Parma Colonia, intended to scent the handkerchiefs of elegant men. It was a light refreshing scent compared to the more common stronger and heavier in composition perfumes of the time.
The 1930s was the time period of increased popularity, which led to increased
production and distribution. The “Golden Age” for Acqua di Parma Colonia would
between the thirties and fifties, when it was successful among members of high
society and also Hollywood clientele. Notable celebrities who wore Acqua di
Parma were Humphrey Bogart, Cary Grant, Audrey Hepburn, Lana Turner and Ava Gardner.
With subtle blends of sunny essences of floral notes of lavender, rosemary, damask rose, verbena and sunny essences of Sicilian citrus fruits, the Colonia
formula has remained unchanged for nearly a hundred years. It was not until 2003 that an alternative scent was offered, Colonia Assoluta.
Acqua di Parma is now more than just a perfume house. In 1998 Acqua di Parma opened their first bouqieu on Milan’s Via del Gesu. In 2008 they opened luxury spa Blue Mediterraneo Spa in Porto Cervo (Sardinia).
All products and services under the Acqua di Parma umbrella are dedicated to quality, creativity, elegance and exclusiveness.
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