You don’t have to be a scientist to know that scent can have a psychological effect on a person. For me it’s vegetable soup. Of course there are many other scents that recall memories for me, but the strongest, most deeply-rooted scent memory that I have is vegetable soup. Whenever I get even the slightest whiff of vegetable soup I am instantly transported back to my grandmother’s house; I am just a child again and I am playing Go Fish with my grandpa while we wait for Nana to call “lunch is ready!” from the kitchen.
Memory recall isn’t the only psychological effect that scent can have. My friend Daisy has a signature scent. She has worn the original Burberry Perfume by Burberry for as long as I’ve known her; and because she is a happy, upbeat, positive person, whenever I smell that Burberry scent anywhere else I not only think of her but I also feel happy. I’ve discussed this strange phenomenon with some of our mutual friends and it turns out I’m not the only one who reacts like this. Burberry Perfume will probably always put a smile on the face of anyone who knows Daisy.
Scent has both positive and negative emotional, health and cognitive effects. Scent affects your daily life, be it consciously or subconsciously. Whether we’re talking a person’s signature scent, the aroma wafting from a kitchen or anything in between, scent is arguably the most powerful of the five senses. So when you’re choosing which perfume or cologne to wear, choose carefully; you never know what kind of effect your scent will have on somebody.