Welcome back perfume lovers. It’s about that time again; time for our bi-weekly exploration of the great perfume houses from around the world. This week we are staying in the United States to take a look at the history behind cosmetics giant, Estee Lauder…
The Estee Lauder Company was founded in 1946 by Joseph and Estee Lauder. The company, which initially focused solely on skin care products, was founded under the belief that every woman can be beautiful. When they first started out, Estee Lauder only sold four skincare products door-to-door at local salons and hotels. Just two years after starting the company, Estee Lauder opened their first department store counter in Saks Fifth Avenue.
During its almost 70 years in business, Estee Lauder has acquired quite the portfolio of cosmetic companies. Clinique, Origins, MAC and Jo Malone are just a small sampling of the 25 companies that currently make up Estee Lauder’s diverse portfolio.
The company’s first fragrance was introduced in 1953; the scent was called Youth Dew and it was a bath oil that doubled as a perfume. After the launch of Youth Dew, the company began producing best-selling fragrance after best-selling fragrance. Some of our personal favorites include Sensuous Perfume by Estee Lauder and Pleasures Cologne by Estee Lauder.
Ms. Lauder may have passed away in 2004, but the company is still alive and well. Not only is the Estee Lauder Company still thriving in 2015, it is also still in the hands of the Lauder family. Today the company is run by Joseph and Estee’s two sons and three grandchildren.
No matter what perfumes or colognes you’re looking for, Lily Direct has all the discount fragrances you need! Take a look around our site and you’ll be sure to find something you love at prices you’ll love even more.