We continue the bi-weekly presentations of the perfume houses from around the world. The first presentation was about Guerlain, this week we present Coty.
Founded in 1904 by Francois Coty (born, Joseph Marie Francois Spoturno), a businessman and French perfumer. The name Coty is a more French variation of his mother’s maiden name, Coti. He followed a friend’s advice and got himself admitted into the perfumery school run by Chiris, one of the oldest and also largest of the Grasse perfume homes. In the early 1900’s he was not initially successful, but in 1904 his creation La Rose Jacqueminot, a scent with rose absolute, changed his fortune. He followed this creation with L’Origan in 1905, Chypre in 1917,
Emeraude in 1921 and L’Aimant in 1927. 70 years later, L’Aimant was still one of the top selling perfumes in Britain.
Francois Coty earned millions from his perfumes, but it was his business savvy that made him France’s first billionaires. He conceptualized the idea of gift pairing a fragrance with a cosmetic. He recognized a scents success was also attributed to the shape of the bottle. He collaborated with ceramist and jeweler Rene Rene Lalique, who designed bottles for many of Coty’s early scents. The bottles were in shapes of nature, flowers and female figures. Coty also recognized perfume was not only for the rich and famous. He sold perfumes in smaller plainer looking, but still conveying luxury and prestige, bottles and they were targeted to the mass markets around the world. It is important to note Francois Coty became a billionaire selling perfume during the years before and after World War I, a time of European economic hardship. His business approach:“Give a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in its taste, ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.”
Today Coty has over 30 recognizable brands: ADIDAS, ASTOR, BALENCIAGA, BEYONCÉ, BOTTEGA VENETA, CALVIN KLEIN, CERRUTI, CHLOÉ, CHOPARD, DAVID BECKHAM, DAVIDOFF, ENRIQUE IGLESIAS, GUESS, HALLE BERRY, JENNIFER LOPEZ, JIL SANDER, JOOP!, JŌVAN, KATY PERRY, LANCASTER, LOVE2LOVE, MANHATTAN, MARC JACOBS, MISS SPORTY, NAUTICA, NYC COLOR, OPI, PHILOSOPHY, PLAYBOY, RIMMEL, ROBERTO CAVALLI, SALLY HANSEN, STETSON, VERA WANG, VESPA
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