Welcome back! For the 6th installment of our bi-weekly presentation of the great perfume houses from around the world we are leaving Paris and heading to London. Today we are going to explore the illustrious history of Floris London…
This famous British family perfumery has been in operation since 1730 when founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in London’s St. James quarter. Floris London is a family-run perfume house. Not only is it still run by the founder’s descendants, the company is headquartered at the original shop to this day.
Floris London has a long history of elite clientele. Royalty, historical figures and celebrities alike have all been customers of Floris. With clients such as Florence Nightengale, Winston Churchill, Sir Ranulph Fiennes and Marilyn Monroe, it’s no wonder this long-standing perfume house is held in such high regard around the world. Floris has received royal accolades and praise from famous figures around the globe.
Although Floris London produced fragrances from the start, in the earlier years of operation the emphasis was on their combs and shaving products. The 1900’s was when we saw the emphasis shift to fragrance. In 1950 the United States started catching on to what Europe had known for years: Floris London was a remarkable perfumery that deserved much praise. By 1989 the demand for Floris perfume was too high for their small flagship store to handle so production was moved to a factory set up in Devon, England; this is where production continues today.