What You Need to Know About Men’s Cologne

Let’s face it.  When it comes to picking out fragrances men tend to be less savvy than women.  For many men knowing which brand to buy, how to apply it and when too much is being used is pretty much guesswork.  On these points let’s give women their due.  However, even though men generally aren’t as adept at choosing and applying colognes are women are at applying perfume, doesn’t mean that we can’t strive to learn.  Here is some information about men’s colognes along with tips on choosing the right one for your body chemistry and applying fragrances so that they do not overwhelm the people around you.

The first thing to note about men’s cologne is that it is not simply perfume for men.  It is in general not as strong as women’s perfume.  In fact, the concentration of fragrance oil in most men’s colognes is typically 8% and 12%.  For perfume it is 15% or more.  Also, men’s fragrances tend to stress darker, warmer wood, spice, or amber “notes,” or the aromatic ingredients that comprise a fragrance.  Finally, men sweat more than women do on the whole.  These facts alone mean that men have to choose and apply their fragrances by a different set of rules than do women.

Choosing the Right Fragrance

Each man’s body chemistry is different as is the case with women.  A man’s fragrance is an unseen part of man’s style.  The best way to choose cologne is to use the tried and true method of spraying the scent on each wrist or on the inner elbow and to then walk around a bit in order to refresh the palate before smelling the fragrance again.  (The recommended areas to apply cologne are the lower jaw, neck, shoulders, chest, the inner elbow, the forearm and the wrist.)

How to Apply Cologne the Right Way

As a rule, when wearing cologne less is more.  You want to wear cologne not marinate in it.  Other tips are: 1) Apply to skin not clothing, 2) Apply after you dry from a shower, 3) Start light, 4) Apply your cologne to “heat” areas of the body.  Those “red zones” include the shoulders and the neck.  Next, men with dry skin should apply cologne more often; men with oily skin should apply cologne less often as oil holds scents longer.  Also, don’t clash with the scents you are already wearing (aftershave, soap, lotion, etc).  Finally, designers of men’s colognes know all the tips and tricks of wearing their fragrances.  Now you can be one step ahead of the next guy by following these tips when choosing and applying your cologne.  Remember, if someone can clearly identify the cologne you are wearing chances are you are wearing too much.

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