The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

The Most Appealing Scents for Men and Women

Physical attraction is a phenomenon that engages all the senses not the least of which is smell. In fact, in the animal kingdom scent is the key method for finding and attracting a mate. For us it is a bit more subtle but still a driving force when it comes to what appeals us to the opposite sex. But it is not just about smelling clean or smelling good. Certain aromas are known to have a greater appeal than others. Perfumes and colognes that mimic food aromas, for example, are among the fragrances that have the strongest appeal. Here are few powerful aromas that are bound to be noticed by the opposite sex.

Men’s Fragrances that Appeal to Women

  • Licorice:  This scent is said to greatly enhance arousal in women affect.  According to a study by Dr. Alan Hirsch this scent, which comes from anise, combines well with cola and with cucumber as well.  Cereus No.11 for Men is one such cologne that combines these powerful attractants.
  • Pumpkin Pie:  According to Hirsch, this scent raises female arousal by 11%. It can be found in Pumpkin Pie by Demeter.
  • Dark Chocolate:  Chocolate is one of the many food odors that appeal to both sexes but to women in particular according to some studies.  Ralph Lauren Big Pony Red #2 is an example of a fragrance that combines dark chocolate with a hint of black pepper.
  • Lavender, Sage and Pepper:  This powerful triumvirate of aromas balances a sense of tenderness with power increasing its appeal to women.  Dolce & Gabbana Pour Homme perfectly blends these aromas and adds to it dry notes of cedar wood.
  • Grapefruit, Vanilla:  This combination is intense but not overwhelming and mixed with an amber musk – as it is in Jean Paul Gaultier Le Male Terrible – captures the opposite sex’s attention with its contrasting aromas.

Women’s Fragrances that Appeal to Men

  • Vanilla:  According to the Hirsch study, Vanilla is one food aroma that highly appeals to men. For maximum appeal it is recommended that women combine vanilla with amber and musk as in Clean Skin 2.14 oz/ 60 mL Eau de Parfum Spray for Women.
  • Floral and Woodsy fragrances:  These fragrances according to Hirsch can be used to appeal to men.  Calvin Klein’s Secret Obsession and Tom Ford’s Black Orchid are two examples of perfume’s that combine floral and woodsy notes.
  • Spicy Florals/white wood:  Two perfumes that combine these notes include Lolita Lempicka’s Si Lolita and Daisy Marc Jacobs.

Yes, certain aromas will always be known to elicit a positive response in people more than do others.  Modern day perfumers know this and carefully look at every study on the psychology of smell and attraction. At Lily Direct we sell fragrances that will appeal to the opposite sex and will increase your appeal as well.

Great Perfume House Series- Houbigant

Great things and legendary people often begin; it is said, from humble beginnings. This is true of legendary perfume manufacturer Jean-François Houbigant and the great perfume house he began four centuries ago. Yes, that’s right the House of Houbigant has stood since 1775 and has lasted when many other perfume manufactures have not. Jean-Francois Houbigant was born in Paris, France on December 21, 1752 into the servant class which what was then a very rigid caste system. The class one was born into almost always set the trajectory of one’s life. However, Houbigant’s mother worked for royalty – Duchess of Charost – who it is said took favor upon and sponsored him. Houbigant grew to work his way through merchants and equally ambitious perfumers to grow his appreciation for naturally occurring, beautiful fragrances.

Eventually, after tutelage from his future father-in-law, the 23 year old Houbigant established the company that has endured into the 21st century. Houbigant was permitted, under law, “to make and sell all kinds of scents, powders, pomades, pastes to whiten and cleanse the skin, soaps, toilet-waters, gloves, mittens and skin material” and that he did. Almost immediately, Houbigant’s fragrances caught the attention of French nobility and distinguished itself from the many competitors of the time. In fact, it has been rumored – though not proven – that Queen Marie Antoinette actually carried two bottles of Houbigant’s cologne on her the day she was…dispatched from this world.

Through the rest of the 18th, 19th and 20th century, Houbigant has continue to innovate and achieve excellence in the creation of fragrances that are appreciated the world over. In fact, it is said that modern perfume making would not exist were it not for these innovations and were it not for the model set by Houbigant’s fragrances. Some milestone fragrances produced by this august house include:

Fougère Royale (1882). This is still the most popular men’s fragrance.

Le Parfum Ideal (1908). This fragrance was one of the first to seamlessly into synthetic ingredients into its formula without loss of scent quality.

Quelque Fleurs (1912). This is one of their most popular fragrances to this day.

Quelques Fleurs L'Original Perfume for Women by Houbigant

In 1973, Michele Perris began a fruitful collaboration with the House of Houbigant which continues to this day, Jean-François Houbigant may be gone but the humble experiment that began four centuries ago continues as the world’s most respected perfume house lives one. We honor the memory and achievements of Houbigant and Perris by carrying its Quelque Fleurs original fragrance for Women. We look forward to your trying this perfume for yourself.

Great Perfume Houses- Penhaligon’s

What is the measure of a great company?  It is longevity?  Is it the popularity it enjoys with the public?  Is it the dedication that company has to innovation?  It is the respect it has garnered from its peers?  Penhaligon’s – which was established in 1870 by William Penhaligon as a hairdressing salon and later evolved into a fragrance house – claims all four achievements.  Penhaligon grew his business the old fashioned way – by making and using only the best ingredients for the perfumes which were originally inspired by the aromas wafting from the London’s Turkish baths.  These elemental fragrances would later be refined and developed from his original shop on Jermym Street in London and at a second shop at 33 James Street.  Eventually Penhaligon’s opened a shop in 1975 in Convent Garden with the help of Italian film director Franco Zeffirelli.  His original fragrance formulas would live on and be recognized for the truly unique and distinctive mixes that makes them bestsellers to this day.  This is especially true of his Bluebell fragrance.

Today the company has continued to evolve diversifying into the field of fragrance including bath and body products, gentlemen’s grooming items, candles and gifts such as hand creams, lip balms and even an elegant oval scent bottle necklace.  Penhaligon’s scents are so well respected and so known by its users to be made from the finest ingredients like jasmine and hand-squeezed bergamot that it has long been used by the British royal family itself.  Penhaligon’s users know that they will experience a product that is based around old school formulas but one that is also made using the latest fragrance technology.  Its most notable products include:

  • Hammam Bouquet – 1872; the company’s first scent
  • Blenheim Bouquet – 1902; the company’s first bespoke fragrance for the Duke of Malborough at Blenheim Palace
  • Elizabethan Rose – 1984
  • Cornubia – 1991
  • LP No.9 for ladies – 1998
  • Artemisia – 2002; which was nominated for a FiFi Fragrance Foundation award in the Nouveau Niche category in 2002.
  • Bayolea – 2014; A modernized version of a bay rum tonic from Penhaligon’s archives

At Lily Direct we carry many of the products that are a result of this innovation and dedication to quality and that has made Penhaligon’s so well respected by its peers and well receive by its users.  These products include Penhaligon’s Sartorial Cologne for Men, its Bluebell Perfume for Women, its Blenheim Bouquet Cologne for Men and many other quality fragrances.  We invite you to see why the name Penhaligon has lasted for more than 145 years.

What You Should Know About Perfume Allergies

With thousands of fragrances on the market, it is not only likely that some people will develop allergies to some perfumes, it is a certainty.  In fact, back in 1999 the Scientific Committee on Consumer Safety (SCCS) identified 26 ingredients as allergens in perfume.  As a result of this, some 2 million people suffer allergic reactions to one of more of the many ingredients in perfume.  Some of the symptoms of perfume allergies include:

  • Headaches.
  • Difficulty breathing.
  • Worsening asthma symptoms.
  • Runny and stuffy nose.
  • Sneezing.
  • A skin allergy like contact dermatitis — an itchy, red rash that appears on the skin.

Fortunately only a small number of fragrances actually cause allergic reactions in sensitive individuals.  The allergens that do and that are also present in other cosmetics include Cinnamic alcohol, Eugenol, Hydroxycitronellal, Oak moss absolute and others.

Identifying a Perfume Allergy

The problem with identifying which ingredient in a particular perfume is causing an allergic reaction is tricky since there are so many ingredients in fragrance products.  The best way to identify the specific ingredient causing a reaction is by patch testing.  A positive patch test result to a particular fragrance indicates that you are allergic to one or more fragrance chemicals.  An estimated 1-2% of the general population is allergic to one or more fragrance ingredients.

Treating a Perfume Allergy

While some doctors doubt that the fragrance itself is the cause of most “fragrance” allergies and believe that these reactions caused by some ingredient in a particular perfume, there can be no doubt that fragrance sensitivity is on the rise.  The best way to treat an allergy once it has been identified is to stop using the perfume in question.  If that ingredient is common to other scent-based products that you use it is also advised that you stop using those items as well.  The next best way to treat a perfume allergy is with nasal antihistamines and corticosteroid medications.  Both can control allergy symptoms caused by these sensitivities.  Ultimately, discovering that you have an allergic reaction to a particular perfume may cause you to seek out what may be an even better, more compatible perfume.  At Lilydirect we have a vast selection of perfumes and other fragrances that you can experiment with until you find the right scent that is safe and that helps you make your own unique statement about who you are.  If you believe you are developing an allergy to any fragrance consult with a dermatologist so that he/she can narrow down the specific cause and can develop a course of treatment.

How Perfume Formulations have Changed in Past 20 Years

Back in the 1980s Coca Cola made either a huge marketing mistake or a genius move depending on how you look at it.  It changed its tried and tested formula for Coke for the first time in decades.  Immediately the public was outraged at such a move.  Coca Cola executives had to apologize and instantly return to the formula the public had come to love.  In the perfume industry reformulations are common and happen for a number of reasons such as companies finding cheaper ingredients, the decision to replace natural notes with synthetic substitutes and even trade restrictions involving certain ingredients.  What this means for consumers is that a particular cologne that they purchased back in the 1990s, for example, may have a different formulation altogether.  In fact, as little as two years ago Chanel and Dior were forced to reformulate perfumes under new EU laws.  The reason it gave was that these fragrances contain mosses which could cause allergies.  Another change that has been made in perfume formulas over the past 20 years is that there has been a push towards a classification of perfume known as “gourmand.”  Gourmand fragrance are perfumes that consists primarily of synthetic edible notes such as honey, chocolate, vanilla or candy as opposed to perfumes that contain floral notes.

As recently as 2008 the IFRA (the International Fragrance Association) issued restrictions on certain fragrance materials such as vanilla, jasmine, oakmoss, coumarin, birch tar, citrus oils, heliotropin and styrax.  This caused many manufacturers to change their formulas to come into compliance with these regulations.  The fact is perfume reformulations are being made more rapidly than in the past and this has some consumers concerned.  After all, people who wear perfume and cologne are very particular about the fragrance they have chosen.

All this means that your favorite perfumes may have been subtlety changed and may be continuing to “evolve” right under your nose.  The best way to determine if your favorite perfume has been altered recently is to trust your nose.  There are even several sites that list the formula changes for popular perfume brands.  Finally, perfume formulations are not as static as Coca Cola but the public has by in large learned to accept some of these changes.  Of course, there is nothing like having your old cologne or perfume…

Great Perfume Houses Part 23-Molinard

Second only to the Parfumerie Galimard, established in 1747, Maison Molinard is one of the oldest and most venerated perfume houses in the world.  Molinard was founded a century later than Galimard in 1849 and began in the Grasse, Provence, in the south of France.  Although Molinard did start later, it still was able to firmly establish a name for itself and to this day and is distinguished from Galimard by being a family run business.  This fact adds gravitas to the company that many other perfume makers – many of whom come and go – do not possess.  They make a line of products, sell a few items and then fold or continue without distinction among the herd of perfume makers.  In contrast, Molinard literally created and thrived in the perfume industry of 19th century France.

Like every great company that thrives Molinard saw the need to expand and introduce new product lines.  It began modestly by first producing floral waters and Eaux de Cologne, which it sold in its “little shop” in the town centre and by 1860, began creating new fragrances such as “Jasmin”, “Rose” “Mimosa” and “Violette.”  Versions of these fragrances are still made today.  In 1900 Molinard further expanded when it purchased an old perfume factory whose designer had worked on the Eiffel Tower.  This allowed Molinard to create a showroom to display his works and to make fragrances that would become popular among the elite of the day.

The other thing that distinguishes this innovative perfume house is the design and intricacy of its elegantly made bottles which were originally made of Baccarat crystal.  Famous bottle designer Viad, created beautiful scent bottles for Molinard starting in the 1920s.  In the 1930s René Lalique, a famous glass maker would help to grow the aesthetic appeal of Molinard’s fragrances by creating bottles made from crystal.  This tradition continues to this day with the Habanita bottle.  Today the company continues to endure and makes products such as perfumes, soaps, body care products, candles and aromatherapy products.  At Lilydirect we carry Eau Fraiche Perfume for Women by Molinard – 3.4 oz Eau De Toilette Spray and other fragrances by other well known designers who have a rich history of quality and variety.

Perfume-Solids vs Spray

Every woman wants to get the maximum utility from her fragrances.  This is regardless of how many she may own.  This is in part why a small controversy has brewed since solid perfumes first came on the market.  Countless sites contain testimony from women who swear their allegiance to one or the other and even women who use both together.  For those who have not solidly (no pun intended) come down in one camp or another, here are some pluses and minuses of wearing solid perfumes vs. sprays. 

The first thing to know about the solid vs. spray colognes is that they can of course have the exact same scent and be from the same designer but here is often where the similarities end.  Solid perfumes are oil based as opposed to sprays which are alcohol based for the most part.  Other differences are:

Pros of Solid (Oil based perfumes)

  • No spillage or risk of leaking
  • Has a longer shelf life
  • Less likely to cause skin reactions
  • Non-flammable
  • Easy to apply and to desired areas

Cons of Solid Perfumes

  • Can be sticky and leave residue
  • Lasts 2-3 hours
  • Strongly scented

Pros of Spray Perfumes

  • Stronger but light scent
  • Last longer than solids

Cons of Spray Perfumes

  • More is wasted when applying since it is a mist
  • Prone to spilling or leaking

Solid Colognes Brands

We all know the usual suspects when it comes to spray colognes.  They have been around for ages.  However, if you decide that the pluses of wearing a solid perfume outweighs the minuses or if you just want to experiment then some of the more popular brands include:  34 Boulevard Saint Germain solid perfume (Diptyque), Limited Editions Precious Jewels Perfume Compact (Estee Lauder), Quelques Fleurs ‘L’Original’ Solid Perfume Compact (Houbigant Paris), Epic woman solid perfume compact (Amouage) and Lucky bay solid perfume stick (Le Soft Perfume)

In the end, the choice comes down to measuring the personal against the practical.  No one intends to buy any product without thinking of how they can best utilize it.  Perfume is no different.  That is the reason this controversy continues between women who swear that they get the best use from one or the other.  Whichever choice you make, Lily Direct can accommodate you with our wide selection of the most popular fragrances for men and women.

Early Summer Fragrances for 2016, Part II

Most things in life come in cycles.  Fashion comes in cycles.  The waves come in cycles.  The economy is cyclical as well as many other areas of life.  In this, fragrances are no different.  This being the case, it is time once again to shed the old and renew ourselves as only changing our old fragrance can do.  This is what fragrance manufacturers offer us every year.  They know the urge to change, to grow and experience the beauty and splendor that summer provides is too strong to resist.  To that end, here is another list of fragrances designed to re-invigorate us as we cycle into summer.

Fragrances for Men and Women

Hermes ’24 Faubourg’ Perfume for Women – Containing notes of warm vanilla and ambergris, this entry is recommended for use on casual occasions.

Flowerbomb by Viktor & Rolf – This entry, which is designed for romantic settings, features hints of freesia, Centifolia rose, osmanthus and Sambac jasmine supported by a background of patchouli.

Atelier Cologne Bergamote Soleil Cologne Absolue – This unisex fragrance features notes of lavender and oak moss.  It is at once bright and fresh.

Miss Dior Cherie – Sweet, fruity and assertive without being overbearing, this entry contains notes of strawberry leaf and patchouli.

Fragrances for Men

Everyone woman knows how difficult it can be to get men to abandon cologne they feel comfortable with even if it is a standard like Drakkar Noir or Old Spice.  Here are some early summer fragrances for men you may wish to get for your boyfriend or husband to hint at a change.

Bleu De Chanel – Assertive without being overpowering, this entry contains woody scents mixed with citrus notes that are fresh, clean, and sensual.

John Varvatos ‘Artisian Blu’ – Containing notes of bergamot, Egyptian geranium, orange blossom, cedarwood, patchouli, this cologne has an instantly refreshing aroma.

Dior ‘Sauvage’ Eau de Toilette – This entry has actually won many awards in men’s magazines and is growing in popularity as a trending new fragrance.  Its top notes are that of Reggio di Calabria bergamot and its middle notes are of Sichuan pepper and ambroxan.

Hermès Terre d’Hermés Cologne – Another popular entry, Hermès has a masculine aroma with notes of grapefruit, bay rose, geranium, patchouli, benzoin and vetiver.

Yes, life is cyclical and there are time when nature demands of us that we get rid of the old and embrace the new.  Summer exemplifies this mandate as does the fact that styles and fragrances change.  Make the most of these bold, wonderful fragrances and retire your old scent.  First, start off by browsing Lily Direct for your new aroma.

 

The History of Elizabeth Taylor Perfumes

These days everyone and her sister has a cologne or perfume.  The list includes a virtual who’s who of minor celebrities.  So it’s easy to forget a time when this was not a common occurrence. The legendary actress, businesswoman and humanitarian, Elizabeth Taylor, pioneered this trend by being the first.  She was the first celebrity to pioneer her own brand of perfume – along with Eve Arden – with Passion in 1987, the men’s version of Passion in 1989 and White Diamonds in 1991.  And although Taylor had been a talented actress since the early forties and had starred in films such as ‘National Velvet,’ ‘A Place in the Sun’, ‘Who’s Afraid of Virginia Wolf?’ (co-starring then husband Richard Burton) and ‘Cleopatra’ she did not suffer fools gladly.  According to most sources, it was her venture into developing and endorsing colognes that gained her new fortune and introduced her to a new generation.

White Diamonds instantly began and continues to be a best seller.  The success of White Diamonds would go on to inspire other gem-inspired fragrances from the screen legend such as Diamonds and Emeralds, Diamonds and Rubies, Diamonds and Sapphires all of which came out in 1993.  Finally, Violet Eyes – the last fragrance to come out before her death in 2011 of congestive heart failure – was based on the distinct and captivating color of her eyes.  Fragrances released after her death include White Diamonds Lustre (for women) 2014 and White Diamonds Night (2016) bringing the total number of fragrances to 15.  Today, her fragrances are staples with all perfume retailers.  In fact, no retailer’s inventory would be complete unless it contained a least some of her perfumes.  In 2005, Taylor also founded a jewelry company, House of Taylor, in collaboration with Kathy Ireland and Jack and Monty Abramov.

In a time when every sports, rap, music or reality star of any distinction has a fragrance, it is important to remember that these were not firsts.  These were and are not true trail blazers and the memory of most of these “celebrities” will likely fade with time.  A women who had a long distinguished career and actually excelled to the top of her profession, pioneered the area of celebrities developing and lending their name to fragrances.  Her legacy through her films, philanthropic work continues to this day.  (She was heavily involved in AIDs activism and fund raising.)  No perfume collection is complete without products from this iconic film legend and you can find all lines of Taylor’s fragrances at Lily Direct.