The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

Great Perfume House Series- Houbigant

Great things and legendary people often begin; it is said, from humble beginnings. This is true of legendary perfume manufacturer Jean-François Houbigant and the great perfume house he began four centuries ago. Yes, that’s right the House of Houbigant has stood since 1775 and has lasted when many other perfume manufactures have not. Jean-Francois Houbigant was born in Paris, France on December 21, 1752 into the servant class which what was then a very rigid caste system. The class one was born into almost always set the trajectory of one’s life. However, Houbigant’s mother worked for royalty – Duchess of Charost – who it is said took favor upon and sponsored him. Houbigant grew to work his way through merchants and equally ambitious perfumers to grow his appreciation for naturally occurring, beautiful fragrances.

Eventually, after tutelage from his future father-in-law, the 23 year old Houbigant established the company that has endured into the 21st century. Houbigant was permitted, under law, “to make and sell all kinds of scents, powders, pomades, pastes to whiten and cleanse the skin, soaps, toilet-waters, gloves, mittens and skin material” and that he did. Almost immediately, Houbigant’s fragrances caught the attention of French nobility and distinguished itself from the many competitors of the time. In fact, it has been rumored – though not proven – that Queen Marie Antoinette actually carried two bottles of Houbigant’s cologne on her the day she was…dispatched from this world.

Through the rest of the 18th, 19th and 20th century, Houbigant has continue to innovate and achieve excellence in the creation of fragrances that are appreciated the world over. In fact, it is said that modern perfume making would not exist were it not for these innovations and were it not for the model set by Houbigant’s fragrances. Some milestone fragrances produced by this august house include:

Fougère Royale (1882). This is still the most popular men’s fragrance.

Le Parfum Ideal (1908). This fragrance was one of the first to seamlessly into synthetic ingredients into its formula without loss of scent quality.

Quelque Fleurs (1912). This is one of their most popular fragrances to this day.

Quelques Fleurs L'Original Perfume for Women by Houbigant

In 1973, Michele Perris began a fruitful collaboration with the House of Houbigant which continues to this day, Jean-François Houbigant may be gone but the humble experiment that began four centuries ago continues as the world’s most respected perfume house lives one. We honor the memory and achievements of Houbigant and Perris by carrying its Quelque Fleurs original fragrance for Women. We look forward to your trying this perfume for yourself.

Great Perfume Houses- Penhaligon’s

What is the measure of a great company?  It is longevity?  Is it the popularity it enjoys with the public?  Is it the dedication that company has to innovation?  It is the respect it has garnered from its peers?  Penhaligon’s – which was established in 1870 by William Penhaligon as a hairdressing salon and later evolved into a fragrance house – claims all four achievements.  Penhaligon grew his business the old fashioned way – by making and using only the best ingredients for the perfumes which were originally inspired by the aromas wafting from the London’s Turkish baths.  These elemental fragrances would later be refined and developed from his original shop on Jermym Street in London and at a second shop at 33 James Street.  Eventually Penhaligon’s opened a shop in 1975 in Convent Garden with the help of Italian film director Franco Zeffirelli.  His original fragrance formulas would live on and be recognized for the truly unique and distinctive mixes that makes them bestsellers to this day.  This is especially true of his Bluebell fragrance.

Today the company has continued to evolve diversifying into the field of fragrance including bath and body products, gentlemen’s grooming items, candles and gifts such as hand creams, lip balms and even an elegant oval scent bottle necklace.  Penhaligon’s scents are so well respected and so known by its users to be made from the finest ingredients like jasmine and hand-squeezed bergamot that it has long been used by the British royal family itself.  Penhaligon’s users know that they will experience a product that is based around old school formulas but one that is also made using the latest fragrance technology.  Its most notable products include:

  • Hammam Bouquet – 1872; the company’s first scent
  • Blenheim Bouquet – 1902; the company’s first bespoke fragrance for the Duke of Malborough at Blenheim Palace
  • Elizabethan Rose – 1984
  • Cornubia – 1991
  • LP No.9 for ladies – 1998
  • Artemisia – 2002; which was nominated for a FiFi Fragrance Foundation award in the Nouveau Niche category in 2002.
  • Bayolea – 2014; A modernized version of a bay rum tonic from Penhaligon’s archives

At Lily Direct we carry many of the products that are a result of this innovation and dedication to quality and that has made Penhaligon’s so well respected by its peers and well receive by its users.  These products include Penhaligon’s Sartorial Cologne for Men, its Bluebell Perfume for Women, its Blenheim Bouquet Cologne for Men and many other quality fragrances.  We invite you to see why the name Penhaligon has lasted for more than 145 years.

Great Perfume Houses Part 23-Molinard

Second only to the Parfumerie Galimard, established in 1747, Maison Molinard is one of the oldest and most venerated perfume houses in the world.  Molinard was founded a century later than Galimard in 1849 and began in the Grasse, Provence, in the south of France.  Although Molinard did start later, it still was able to firmly establish a name for itself and to this day and is distinguished from Galimard by being a family run business.  This fact adds gravitas to the company that many other perfume makers – many of whom come and go – do not possess.  They make a line of products, sell a few items and then fold or continue without distinction among the herd of perfume makers.  In contrast, Molinard literally created and thrived in the perfume industry of 19th century France.

Like every great company that thrives Molinard saw the need to expand and introduce new product lines.  It began modestly by first producing floral waters and Eaux de Cologne, which it sold in its “little shop” in the town centre and by 1860, began creating new fragrances such as “Jasmin”, “Rose” “Mimosa” and “Violette.”  Versions of these fragrances are still made today.  In 1900 Molinard further expanded when it purchased an old perfume factory whose designer had worked on the Eiffel Tower.  This allowed Molinard to create a showroom to display his works and to make fragrances that would become popular among the elite of the day.

The other thing that distinguishes this innovative perfume house is the design and intricacy of its elegantly made bottles which were originally made of Baccarat crystal.  Famous bottle designer Viad, created beautiful scent bottles for Molinard starting in the 1920s.  In the 1930s René Lalique, a famous glass maker would help to grow the aesthetic appeal of Molinard’s fragrances by creating bottles made from crystal.  This tradition continues to this day with the Habanita bottle.  Today the company continues to endure and makes products such as perfumes, soaps, body care products, candles and aromatherapy products.  At Lilydirect we carry Eau Fraiche Perfume for Women by Molinard – 3.4 oz Eau De Toilette Spray and other fragrances by other well known designers who have a rich history of quality and variety.

The History of Elizabeth Taylor Perfumes

These days everyone and her sister has a cologne or perfume.  The list includes a virtual who’s who of minor celebrities.  So it’s easy to forget a time when this was not a common occurrence. The legendary actress, businesswoman and humanitarian, Elizabeth Taylor, pioneered this trend by being the first.  She was the first celebrity to pioneer her own brand of perfume – along with Eve Arden – with Passion in 1987, the men’s version of Passion in 1989 and White Diamonds in 1991.  And although Taylor had been a talented actress since the early forties and had starred in films such as ‘National Velvet,’ ‘A Place in the Sun’, ‘Who’s Afraid of Virginia Wolf?’ (co-starring then husband Richard Burton) and ‘Cleopatra’ she did not suffer fools gladly.  According to most sources, it was her venture into developing and endorsing colognes that gained her new fortune and introduced her to a new generation.

White Diamonds instantly began and continues to be a best seller.  The success of White Diamonds would go on to inspire other gem-inspired fragrances from the screen legend such as Diamonds and Emeralds, Diamonds and Rubies, Diamonds and Sapphires all of which came out in 1993.  Finally, Violet Eyes – the last fragrance to come out before her death in 2011 of congestive heart failure – was based on the distinct and captivating color of her eyes.  Fragrances released after her death include White Diamonds Lustre (for women) 2014 and White Diamonds Night (2016) bringing the total number of fragrances to 15.  Today, her fragrances are staples with all perfume retailers.  In fact, no retailer’s inventory would be complete unless it contained a least some of her perfumes.  In 2005, Taylor also founded a jewelry company, House of Taylor, in collaboration with Kathy Ireland and Jack and Monty Abramov.

In a time when every sports, rap, music or reality star of any distinction has a fragrance, it is important to remember that these were not firsts.  These were and are not true trail blazers and the memory of most of these “celebrities” will likely fade with time.  A women who had a long distinguished career and actually excelled to the top of her profession, pioneered the area of celebrities developing and lending their name to fragrances.  Her legacy through her films, philanthropic work continues to this day.  (She was heavily involved in AIDs activism and fund raising.)  No perfume collection is complete without products from this iconic film legend and you can find all lines of Taylor’s fragrances at Lily Direct.

Great Perfume Houses Part 22

Viva l’Italia!

Our exploration of great perfume houses from around the world continues and as you can guess we are staying in Italy-Parma to be exact! So let’s get started and take a look at the house of Acqua di Parma.
Acqua di Parma, a symbol of Italian expertise and grace, was founded by a group
of master perfumers in Parma in 1916.  Since their founding all their products of
fragrances, candles, bathrobes and leather accessories have been made in Italy.  
The company started out by offering a Eau de Cologne, Acqua di Parma Colonia, intended to scent the handkerchiefs of elegant men.  It was a light refreshing scent compared to the more common stronger and heavier in composition perfumes of the time.
The 1930s was the time period of increased popularity, which led to increased
production and distribution.  The “Golden Age” for Acqua di Parma Colonia would
between the thirties and fifties, when it was successful among members of high
society and also Hollywood clientele.  Notable celebrities who wore Acqua di
Parma were Humphrey Bogart, Cary Grant, Audrey Hepburn, Lana Turner and Ava Gardner.
With subtle blends of sunny essences of floral notes of lavender, rosemary, damask rose, verbena and sunny essences of Sicilian citrus fruits, the Colonia
formula has remained unchanged for nearly a hundred years.  It was not until 2003 that an alternative scent was offered, Colonia Assoluta.
Acqua di Parma is now more than just a perfume house.  In 1998 Acqua di Parma opened their first bouqieu on Milan’s Via del Gesu.  In 2008 they opened luxury spa Blue Mediterraneo Spa in Porto Cervo (Sardinia).

All products and services under the Acqua di Parma umbrella are dedicated to quality, creativity, elegance and exclusiveness.

Bring out your Italian side at a great discount!  http://www.lilydirect.com/

Great Perfume Houses Part 21

In part 21 of this series we travel to lovely Italy and the majestic House of Fendi.

The House of Fendi’s rich cultural history dates back to 1925 in the heart of Rome. Fendi was first established by Edoardo and Adele Fendi in early 1925 in Via del Plebiscito, Rome. It was here that the couple created the city’s very first handbag and fur workshop. Nearly immediately the name “Fendi” became synonymous with “quality.” The Fendi’s always focused on high quality materials and extreme precision to create some of the most astonishing pieces the country had seen at this time.

The Fendi’s went on to grow their family and had five young girls. As the girls began to grow they joined in the family business and introduced a more feminine perspective than the company had seen thus far. The girls greatly admired a French designer by the name of Karl Lagerfeld. Mr. Lagerfeld went on to become a large influence on the company and even designed what you know today as the Fendi logo! This logo wasn’t established until 1960 and is often referred to as the “two f’s.”

It wasn’t until 1990 that Fendi began to play with adding a men’s collection. Up until this point they focused more youthful styles that menswear was not a priority. While maintaining the quality they have always been known for Fendi successfully added a men’s line that still exists today. Now, you can find Fendi in over 160 stores in over 25 countries worldwide! You can often find stars such as Jennifer Lopez and Cameron Diaz sporting Fendi quite regularly.

At Lily Direct we offer several different Fendi fragrances like the glorious Fan Di Fendi Blossom Perfume for Women at amazing discount prices!

The Science of Smell

The old saying is, “The nose knows.” My question is, “How?” I did a little digging (aka Googling) and thought I would share with you what I found out.

For you to be able to smell something, molecules from that something have to make it to your nose. So that means that everything you catch a whiff of, pleasant or rancid, releases molecules. The things that have no smell are things that release no molecules, like steel, for example.

At the top of your nasal passages behind your nose, there is a patch of neurons about the size of a quarter. They are unique in that they are out in the open where they can come into contact with the air. They have hair-like projections called cilia that increase their surface area. An odor molecule will bind to these “hairs”, trigger the neuron and voila-you smell a smell.

According to the book Molecular Biology of the Cell:

Humans can distinguish more than 10,000 different smells (odorants), which are detected by specialized olfactory receptor neurons lining the nose…. It is thought that there are hundreds of different olfactory receptors, each encoded by a different gene and each recognizing different odorants.

So think about this the next time your special someone sits next to you and you are enveloped in a scent. Their scent-that unmistakable combination of fragrance, soap, and products-whatever it is that makes them smell like well, them… is really a combination of a whole bunch of science and physiology.

Or we can just say that it is the science of romance and leave it at that! For great savings on scientifically proven, romance sparking scents-look no further than lilydirect.com.

Great Perfume Houses Part 20

I can’t believe we have already gone over the history of 19 great ones! So off to London we go with number 20 and don’t worry, we have tons more to tell you about.

Miller Harris is a British perfume house that develops fragrances in the classic French style. Founder Lyn Harris trained and studied and then trained some more to incorporate a traditional sensibility while creating unique and modern scents. Lyn trained in Paris for 5 years before moving on to study at the prestigious Robertet in Grasse.

Robertet is widely recognized as a leader in using natural aromatic raw materials. Their knowledge, acquired over the years has made their name known as constant innovators in this field.

After leaving Robertet, Lyn went to London and founded Miller Harris in 2000. From the very beginning, Miller Harris scents have been adored as their legions of fans can attest. Few Houses have such a devoted following and even fewer give you the ability to build a “fragrance wardrobe”.  With Miller Harris, you can not only have different scents for different seasons, but different fragrances for different looks or moods.

Here are just a few of the Miller Harris fragrances that Lilydirect.com has to offer.

Coeur de Fleurmiller harris

–This decidedly delicate scent is perfect for that sweet romantic feel. Its top notes are sweet pea and mimosa; middle notes are raspberry, peach and iris; base notes are vanilla, amber and Egyptian jasmine.

Fleurs de Bois

-Perfect for a summer morning this scent is great for a man or woman. Its top notes include Sicilian lemon, green mandarin and rosemary.

Shop Miller Harris Perfumes at  lilydirect.com and start building your wardrobe today!

Great Perfume Houses Part 19

Great Perfume Houses Part 19

Our exploration of great the perfume houses from around the world continues. This week we’re going to take a look at the perfectly polished brand that is Davidoff

The Zino Davidoff Group, named for its founder, is a Swiss-based family business that produces luxury goods for a sophisticated customer. Zino Davidoff himself shaped everything the Davidoff brand represents to this day. His artistic eye and appreciation for the finer things in life helped create a truly refined company that produces products of the finest quality. Whether we’re talking Davidoff accessories or leather goods, cognac or fragrances— whatever the product, you can be sure that it will be of superior quality and complete reliability. The Davidoff philosophy is simple: Perfection.

Davidoff fragrances are held to the same high standards of their other goods. Since the launch of the first Davidoff fragrance in 1984, the brand has become one of the most iconic fragrance brands in the world. In 1988, Davidoff introduced one of the most successful fragrances ever: Cool Water Cologne. Cool Water was referred to as a “new freshness,” and it has been said to capture “strength, nature and purity” in a bottle.

Since the introduction of Cool Water, Davidoff has released many more delightful fragrances such as Champion Cologne and Cool Water Perfume for Women. You can find these, and many other Davidoff fragrances, at great prices on Lily Direct.