The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

Tips for Blending Fragrances

As everyone who uses perfumes, colognes and similar products knows fragrances shopping is a very personal experience.  You are, after all, trying to find a scent that is special and uniquely you.  Well, the best way to achieve this kind of customization is by mastering the art of blending fragrances in order to create something truly unique.  But what are the essentials of fragrance pairing?  What does one have to know about this science/art?  Here are some tips to help you create your own fragrance blends.Blending Fragrances

Define the kind of scent you are trying to create:  There are scents that are floral, fruity, masculine, sweet, etc.  Once you have made this determination begin to choose scents that are in the same category and begin to experiment.

Learn how to identify essential oil notes:  Blends are comprised of top, middle and base notes.  Top notes are the strongest most noticeable aroma; middle notes last longer than top notes but are not as strong and finally base notes last the longest.

Know the basics of essential oil blending:  As pointed out above, scents can be woodsy, minty, spicy, based on oriental ingredients, etc.  Learn the fragrances that blend particularly well together.  For example, floral blend pair well spicy, citrusy and woodsy essential oils.

Consider the strength:  Each fragrance you add to your blend will most likely vary in intensity.  One fragrance should not overwhelm the other.  If it does then you need to go back to the drawing board so to speak and continue mixing until you have a greater balance of the fragrances.

Use an eye dropper:  You will want to use an eye dropper in order to be more precise when creating your blend.  This will help later when you are trying to make adjustments to your fragrance.

Label your blend:  Once you have blended your new fragrance place it in a separate container and put it aside.  You may also wish to write down how you achieved your new blend so that it can be more easily replicated.

At Lily Direct we have many aromas for you to choose from.  You can begin your experimentation with a variety of the most popular fragrances on the market including essential oils, etc.  We’re sure that aided by these tips and a visit to our store you will create a blend that is deeply personal and absolutely distinctive.


How to Tell if your Perfume has Gone off

Does something seem to be amiss about the smell of your favorite perfume?  Have you noticed that your favorite fragrance containing citrus notes that no longer smell as citrusy?  Well, if you’ve noticed either of these things then the answer to this mystery is quite simple – perfumes expire.  They go bad.  As much as we would like to think that our favorite fragrance is eternal, the bottle of perfume you buy is not.  This is because perfumes are a complex balance of many ingredients that work together to produce just the right scent we desire but that also, over time, change chemically.  For example, the natural oil in many perfumes comes from a long chain of substituted allyl aromatics which are susceptible to decomposition and bacterial growth.  This is a fact that many people are blissfully unaware of as they choose their favorite fragrance.  Moreover, the reality that fragrances do expire is obscured by the fact perfumes do not come with expiration dates stamped on them.

Tests for whether your perfume has gone off

The Nose Test:  Ultimately, then the best way to tell if your perfume has gone bad is the same way you chose it in the first place – smell it.  If it smells “off” it probably is.  If the smell is not one you are used to then toss it out.

The Color Test:  Color changes – getting darker for example – are not a normal process in colognes.  Color changes signify chemical changes and these changes mean that the fragrance has reached the end of its life.

Look at the label:  As stated earlier, perfumes do not come with a “use by” date stamped on them.  Still there are ways to tell if your perfume may have a particularly short lifespan by reading the label on the bottle before buying it.  Some ingredients are notorious for shortening the life of perfume.  (One example is listed in the first part of this article.)  For example, perfumes containing natural ingredients tend to last less time than those containing artificial ingredients.

If all this seems discouraging there are some ways to extend the life of your favorite fragrance.  First, know that many perfumes containing essential oils last 6 years on average.  Next, minimize the contact your perfume has with oxygen and direct sunlight.  Store your perfume in dark, cool place in order to extend its life.  Finally, minimize your perfume’s contact with heat which is another natural accelerant to the aging process of fragrances.  Try these tips and you may spare yourself the disappointment of watching your favorite fragrance go to waste.

Some Tips for Men on Layering Fragrances

It’s one of the trickiest grooming habits to pull of successfully and one that is not made easy by the thousands of colognes, body washes, scented deodorants and aftershaves that are available on the market.  The grooming habit being referred to here is matching the right combination of fragrances together in just the right manner.  This grooming ritual is also referred to by many as “layering.”  Men in particular should be carefully when they layer fragrances so as to not create a heavy scent that is off-putting.  Layering in an incorrect way also has the effect of shortening the duration of the scent one has achieved.  Below are some tips for men on smart layering that will produce the effect of creating a long-lasting, distinct scent that will last all day long and into the night.

  • Simple is best:  Try mixing one or two-note fragrances together.  Vanilla, amber, or coconut-based scents go together well in particular.
  • Consider scent duration:  Different cosmetic products have different levels of intensity and duration.  For example, shower gel generally last for only seconds.  Cologne lasts longer than aftershave and of course under arm deodorant lasts all day.  Try using a neutral aftershave and deodorant and then pair it with more assertive colognes.
  • Go unscented:  If you believe your overall layering may become too overpowering try using unscented deodorant.  They have become increasingly popular and are very easy to find.
  • Don’t spray your clothes:  Mist your pulse points but don’t ruin your clothes.  Doing so risks creates an overbearing scent.
  • Use similar scents:  Don’t blend scents that are too diverse.  For example, if you are using one product with citrusy notes trying pairing it with a product with a similar base.
  • Know the difference between cologne and deodorant:  Deodorant is less assertive than cologne.  Generally, it is designed to keep you from having an unpleasant scent and keeps you from sweating.  Cologne is designed to make you smell better than deodorant would alone.  Don’t confuse the two and never, use one in place of the other.

Finally, following these tips should make layering a less confusing and tedious job.  It should also help make you and your aroma stand out in a positive way.  Men can be as capable and knowledgeable about this area of personal grooming as women and can make their colognes, aftershaves, etc., last the entire day.  The next time you apply these personal products remember it is more about doing so in the right combination as it is about the scent of any particular fragrance.


Fragrance Etiquette

Whether you’re a man or a woman; whether you’re wearing perfume or cologne; whether you’re going to work or to a party; whatever the circumstances, whatever your gender, there is a certain fragrance etiquette that one should always follow. So this week we are going to lay out some of the Dos and Don’ts of fragrance use.

DO apply your fragrance straight out of the shower, while still nude: Your skin’s warmth diffuses your fragrance to perfection. It’s your body chemistry that completes the scent of a fragrance, which is why it should go on your bare skin rather than your clothing. For a spray fragrance, hold the bottle about six inches from your body and spritz one pump to each wrist, your neck and the back of each knee.

DON’T over spray yourself: A fragrance is meant to draw people in, not assault every person that walks in your direction. People should have to be close to you in order to smell you.

DO wear what you love:  Choose scents based on your personality and body chemistry. If you don’t absolutely love what you’re wearing, chances are it doesn’t represent who you are.

DON’T be afraid to mix things up: Don’t be afraid to experiment. Try out different scents, choose a signature scent, experiment with layering, switch your scents up with the seasons… whatever you want to do, just have fun with your fragrances.

DO wear a special scent for special events: This is my personal favorite. If you choose a special scent for a special occasion, then every time you wear that scent in the future you’ll recall that fond memory.

DON’T rub your wrists together after you’ve sprayed them: The friction created by rubbing your wrists together crushes the molecules in your fragrance and changes the scent.

Spray in your hair? Some say DO some say Don’t: While some beauty gurus advocate for spritzing your fragrance in your hair for an all over scent that lasts all day long; others say the alcohol base of most scents could dry out your scalp so it’s best to leave the spritzing to your torso and limbs. So I’ll leave this one up to you.

If you follow these simple do’s and don’ts"Diamonds and Emeralds" of fragrance etiquette, you’ll be sure to get noticed no matter what you’re doing. And always remember: Whether it’s Diamonds & Emerald Perfume by Elizabeth Taylor that mixes perfectly with your body chemistry or it’s Eternity Cologne by Calvin Klein that puts a smile on your face, Lily Direct has all the discount fragrances you love!

Perfumes of the World: Amouage

To help you with your fragrance choices, LiliDirect opens a series of blogs that will be briefly presenting a specific perfume brand. These expert perfume tips will help you determine which perfume may work best for you and which may not.

Amouage- the luxurious “gift of kings”

If you are looking for a lavish perfume that will you embrace you in a wellbeing feeling of sensuality and comfort, you may invest in one of the many Amouage creations. At the heart of all Amouage perfumes lies a signature scent that appeals to the distinctive part of every woman. If you want to truly feel unique and beautiful, invest in a scented Amouage creation.

A bit of history

30 years back, the Sultan of Oman decided to restore the great Arabian art of perfumery. As a result, the first Amouage fragrance was created, which was considered at the time the most valuable and precious perfume ever created. The Amouage original scent was the masterpiece of legendary French creator Guy Robert and is now sold in 20 countries throughout the world. For the creator himself, this first  fragrance jewele was a crowning glory of a career spanning decades, a career spent working for the likes of Hermes or Dior.

In the past three decades, all fragrances created for Amouage became the epitome of elegance and luxury. Today, Amouage perfumes are born from the imagination and experience of internationally recognized perfumers in Paris and in Grasse, South of France. The stars in this fine fragrance portfolio are: Gold, Dia, Ciel, Reflection, Silver, Ubar, Jubilation, Lyric, Epic, Memoir, Honour, Interlude, Beloved and the the newly launched Fate.

Newest fragrance: Fate

The latest creations in the Amouage series have been part of a larger narrative, because, according to creator and the brand’s creative director Christopher Chong, every perfume tells a story deeply connected to our lives. The latest creation launched in September is called Fate and has both a variant for men and one for women. Celebrating the mystery of life of universal order of things, this new creation is highly philosophical at its core while also crowning a series of wonderful scents that included names such as Lyric, Epic or Jubilation.

Fate for Woman has a blooming floral heart, yet opens with a spicy note and starts from a base made of frankincense and oakmoss. Additional notes include chilli, pepper rose, jasmine, vanilla and rose.

The variant for men opens with a citrusy scent, giving way to an inebriating Absinth charming note and then to sharp Ginger which pervades to a predestined heart of Rose and Frankincense. Some additional notes will include cumin, saffron and mandarin.

If you are considering gifting someone special in your life with a truly unique object, Amouage may just be that treasured thing.


Expert Fragrance Tips: Classifying Scents for a Better Choice of Perfume

What do you feel when you smell a certain perfume and what is the mechanism behind the sense of belonging that some scents can bring into your memories? Why does a perfume love a certain perfume while completely rejecting another? These are all questions fragrance experts have tried to answer in countless scientific studies.

The simple truth is, just like wines, fragrances are grouped into families, each with its own characteristics, each superb in its own way, but usually, each appealing to a certain group of people.

Instinctively, the majority of perfume users will prefer fragrances from some families while disliking scents from others. Below is a short classification, according to expert Michael Edwards’ Fragrance Wheel concept launched in 1983.

There are 4 large families of scents

1)      Oriental Notes
These are usually the most exotic and sensual parts of a perfume, preferred in many luxury scents. These are usually heavier, composed of opulent resin notes, sometimes combined with vanilla and musk.

As part of the oriental family, we have certain aspects that can be defined as:

a)    Floral oriental(spicy orange flower)

b)    Soft oriental (with amber notes)

c)    Woody oriental (generally including sandalwood and patchouli combos)

2)      Floral Notes
These are and will probably remain the absolute queens of perfumery, as they are preferred by women everywhere. They include a vast repertoire. Soft florals include rose and citrus flower notes and are considered the most delicate among the floral scents. Also blossom notes have lately been developed by perfume designers and these also enter this category.

3)      Green/ Fresh Notes
Capturing the essence of freshly cut grass and violet leaves, green captures lighter scents in nature. As part of this family, you can have a wide range of scents:

a)      Fruity: from peaches to pears and tropical fruits, going through an entire palette of strawberries, these fruity cocktails are an ingredient of all sweet perfumes.

b)      Water: these capture the scent of air after a storm. These are used in fresh perfumes dedicated to active men and women

c)      Citrus: from the zest of mandarins to the sweet aroma of orange, the sub- family includes notes of bergamot and grapefruit.

4)      Wood Notes
Often associated with the masculine fragrances, these notes are part of the classical perfumes. You will get notes of cedar, patchouli, pine or vetiver and also a palette of exotic wood notes.

Keeping these scent families in mind when you pick up a perfume will help you better understand your choice and preference for a certain fragrance.