The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

Sandalwood in Perfume

It’s the second most expensive wood in the world.  The tree itself is treasured the world over for its warm woody, notes that are indicative of mid-winter.  For more than 5,000 years, it has been so treasured by ancient peoples from all over the world that is has been used not just for its warm, sophisticated notes but in various religious ceremonies.  The ancient Egyptians even used the wood for its supposed medicinal benefits.  We are talking about the prized Sandalwood tree which grows from Indonesia in the east to Chile in the west and from the Hawaiian Archipelago in the north to New Zealand.  Its oil is used in a variety of cosmetic, aromatherapy and pharmaceuticals products but is most often used as a base in perfumes.

What is Sandalwood?

Sandalwood oil comes from the wood and roots of the Santalum album which belongs to the family Santalaceae.  (It is also referred to as the East Indian sandalwood tree).  The finest quality of sandalwood oil comes from India where Sandalwood tree harvest is carefully protected by the government.  The main benefit of Sandalwood as it is used in fragrances – apart from its distinctive, milky, wood scent – is the that fact it combines well with other fragrances which is why its aroma can vary from citrusy, to floral and most other fragrances in between.  Sandalwood oil is extracted mainly from the roots of the tree by a process known at steam distillation.  Using this process super heated steam is passed through the wood.  Eventually this steam is cooled which gives us sandalwood oil.

Sandalwood’s use in Perfume

The use of Sandalwood as perfume goes all the way back to 700 B.C. particularly in the Eastern Indian Ocean region and the Pacific.  It was so valued in these places due to its use in religious ceremonies and because 16 different species of Sandalwood were once common to these regions.  While the East continued to use Sandalwood in incense and for its value in aromatherapy, the West began to use it chiefly in perfume when in the 1920’s the French began discovering its fragrance.   Today, Sandalwood is used in a variety of colognes and perfumes.  Some of the most popular perfumes that use Sandalwood include:

  • Hypnotic Poison Christian Dior
  • Waikiki Pikake Pacifica for Women
  • Samsara Eau de Parfum Guerlain for Women
  • Dior Addict Christian Dior for Women
  • OP Blend for Women Ocean Pacific

All these perfumes demonstrate not only how coveted Sandalwood is, but also how it mixes well with so many other notes.  For example, it mixes well with the middle notes – tuberose, jasmine, lily-of-the-valley, rose, Brazilian rosewood, and caraway – present in Hypnotic Poison.  At the same time, it also blends in smoothly with the notes present in Samsara Eau de Parfum Guerlain for Women (iris, tonka bean, amber, musk and vanilla).  If you are looking for perfume whose aroma is as rich and vital as its history, you could not make a more sound choice than Sandalwood.

History of Frankincense

In the Bible it is mentioned as one of the gifts of the Magi.  In fact, its importance is ranked right up there with gold in the Gospel of Matthew (2:11).  Going all the way back to the third century B.C, – or more than 5,000 years – the people of Africa and the Arabian Peninsula have been familiar with the aromatic resin known as Frankincense.  Indeed until recent times it was thought of as a highly coveted commodity to be traded and sold at a premium price.  In fact, in ancient Oman it was one of the key trade items in the Mediterranean region.  This is because Frankincense has many uses aside from its use as a fragrance.  It also has many religious and medicinal uses that are utilized even to this day.  Frankincense is used in products such as:

  • Clothing freshener
  • Deodorant
  • Toothpaste
  • Food flavoring
  • Drink flavoring
  • Medicine
  • Bath-Soak
  • Anti-Aging & Wrinkle Fighter
  • Aromatherapy

What is Frankincense?

Frankincense is a resin derived from the Boswellia carterii or Boswellia sacara tree that’s commonly grown in Somalia.  The word Frankincense itself comes from “franc encens,” which means quality incense in old French.  The essential oil from the tree is sourced from its leaves, stems or its roots.  The process of making it includes “wounding” the tree using a sharp tool.  After this the white sap the tree secretes is leached out and once it dries the hole drilled into the tree is deepened and enlarged.  The dry sap is what is used and collected about two week later.

Frankincense and its History

One of the oldest uses for Frankincense apart from its aroma is for religious services.  The Ancient Egyptians are said to have used it during animal sacrifices and while preserving human mummies.  Hebrews and Christians also used it in religious ceremonies as far back as the third century B.C. and fourth century A.D.  The aromatic resin continued being used for religious and medicinal purposes during the 1500 B.C., by priest who would used it to treat wounds.  Today, Frankincense is a common ingredient in perfumes and cosmetics.  There is also evidence that Frankincense can be used to alleviate asthma, rheumatoid arthritis, Crohn’s disease, osteoarthritis and collagenous colitis.  Finally, though not as coveted as it was back 5,000 years ago, Frankincense continues to be a popular fragrance.  It many uses and its wonderful scent guarantees that people will still be harvesting and using it 5,000 years from now.

Great Perfume Houses- Penhaligon’s

What is the measure of a great company?  It is longevity?  Is it the popularity it enjoys with the public?  Is it the dedication that company has to innovation?  It is the respect it has garnered from its peers?  Penhaligon’s – which was established in 1870 by William Penhaligon as a hairdressing salon and later evolved into a fragrance house – claims all four achievements.  Penhaligon grew his business the old fashioned way – by making and using only the best ingredients for the perfumes which were originally inspired by the aromas wafting from the London’s Turkish baths.  These elemental fragrances would later be refined and developed from his original shop on Jermym Street in London and at a second shop at 33 James Street.  Eventually Penhaligon’s opened a shop in 1975 in Convent Garden with the help of Italian film director Franco Zeffirelli.  His original fragrance formulas would live on and be recognized for the truly unique and distinctive mixes that makes them bestsellers to this day.  This is especially true of his Bluebell fragrance.

Today the company has continued to evolve diversifying into the field of fragrance including bath and body products, gentlemen’s grooming items, candles and gifts such as hand creams, lip balms and even an elegant oval scent bottle necklace.  Penhaligon’s scents are so well respected and so known by its users to be made from the finest ingredients like jasmine and hand-squeezed bergamot that it has long been used by the British royal family itself.  Penhaligon’s users know that they will experience a product that is based around old school formulas but one that is also made using the latest fragrance technology.  Its most notable products include:

  • Hammam Bouquet – 1872; the company’s first scent
  • Blenheim Bouquet – 1902; the company’s first bespoke fragrance for the Duke of Malborough at Blenheim Palace
  • Elizabethan Rose – 1984
  • Cornubia – 1991
  • LP No.9 for ladies – 1998
  • Artemisia – 2002; which was nominated for a FiFi Fragrance Foundation award in the Nouveau Niche category in 2002.
  • Bayolea – 2014; A modernized version of a bay rum tonic from Penhaligon’s archives

At Lily Direct we carry many of the products that are a result of this innovation and dedication to quality and that has made Penhaligon’s so well respected by its peers and well receive by its users.  These products include Penhaligon’s Sartorial Cologne for Men, its Bluebell Perfume for Women, its Blenheim Bouquet Cologne for Men and many other quality fragrances.  We invite you to see why the name Penhaligon has lasted for more than 145 years.

Great Perfume Houses Part 23-Molinard

Second only to the Parfumerie Galimard, established in 1747, Maison Molinard is one of the oldest and most venerated perfume houses in the world.  Molinard was founded a century later than Galimard in 1849 and began in the Grasse, Provence, in the south of France.  Although Molinard did start later, it still was able to firmly establish a name for itself and to this day and is distinguished from Galimard by being a family run business.  This fact adds gravitas to the company that many other perfume makers – many of whom come and go – do not possess.  They make a line of products, sell a few items and then fold or continue without distinction among the herd of perfume makers.  In contrast, Molinard literally created and thrived in the perfume industry of 19th century France.

Like every great company that thrives Molinard saw the need to expand and introduce new product lines.  It began modestly by first producing floral waters and Eaux de Cologne, which it sold in its “little shop” in the town centre and by 1860, began creating new fragrances such as “Jasmin”, “Rose” “Mimosa” and “Violette.”  Versions of these fragrances are still made today.  In 1900 Molinard further expanded when it purchased an old perfume factory whose designer had worked on the Eiffel Tower.  This allowed Molinard to create a showroom to display his works and to make fragrances that would become popular among the elite of the day.

The other thing that distinguishes this innovative perfume house is the design and intricacy of its elegantly made bottles which were originally made of Baccarat crystal.  Famous bottle designer Viad, created beautiful scent bottles for Molinard starting in the 1920s.  In the 1930s René Lalique, a famous glass maker would help to grow the aesthetic appeal of Molinard’s fragrances by creating bottles made from crystal.  This tradition continues to this day with the Habanita bottle.  Today the company continues to endure and makes products such as perfumes, soaps, body care products, candles and aromatherapy products.  At Lilydirect we carry Eau Fraiche Perfume for Women by Molinard – 3.4 oz Eau De Toilette Spray and other fragrances by other well known designers who have a rich history of quality and variety.

Perfume-Solids vs Spray

Every woman wants to get the maximum utility from her fragrances.  This is regardless of how many she may own.  This is in part why a small controversy has brewed since solid perfumes first came on the market.  Countless sites contain testimony from women who swear their allegiance to one or the other and even women who use both together.  For those who have not solidly (no pun intended) come down in one camp or another, here are some pluses and minuses of wearing solid perfumes vs. sprays. 

The first thing to know about the solid vs. spray colognes is that they can of course have the exact same scent and be from the same designer but here is often where the similarities end.  Solid perfumes are oil based as opposed to sprays which are alcohol based for the most part.  Other differences are:

Pros of Solid (Oil based perfumes)

  • No spillage or risk of leaking
  • Has a longer shelf life
  • Less likely to cause skin reactions
  • Non-flammable
  • Easy to apply and to desired areas

Cons of Solid Perfumes

  • Can be sticky and leave residue
  • Lasts 2-3 hours
  • Strongly scented

Pros of Spray Perfumes

  • Stronger but light scent
  • Last longer than solids

Cons of Spray Perfumes

  • More is wasted when applying since it is a mist
  • Prone to spilling or leaking

Solid Colognes Brands

We all know the usual suspects when it comes to spray colognes.  They have been around for ages.  However, if you decide that the pluses of wearing a solid perfume outweighs the minuses or if you just want to experiment then some of the more popular brands include:  34 Boulevard Saint Germain solid perfume (Diptyque), Limited Editions Precious Jewels Perfume Compact (Estee Lauder), Quelques Fleurs ‘L’Original’ Solid Perfume Compact (Houbigant Paris), Epic woman solid perfume compact (Amouage) and Lucky bay solid perfume stick (Le Soft Perfume)

In the end, the choice comes down to measuring the personal against the practical.  No one intends to buy any product without thinking of how they can best utilize it.  Perfume is no different.  That is the reason this controversy continues between women who swear that they get the best use from one or the other.  Whichever choice you make, Lily Direct can accommodate you with our wide selection of the most popular fragrances for men and women.

Great Perfume Houses Part 18

So we meet again fragrance lovers. For this week’s installment of our bi-weekly exploration into the great perfume houses from around the world we are going to take a look at the man, the myth, the legend—Tom Ford

Thomas Carlyle Ford, born on August 27, 1961 in Austin, Texas, is not your typical fashion designer.

He did not grow up dreaming of designing clothes or mixing perfumes like most other big names in fashion did. Rather, Ford has always been a true Renaissance man; he spent his formative years jumping around from college to college and career to career. It was his year spent as an intern in Chloe’s press office that finally sparked Ford’s love of fashion.

With very little hands-on experience in the fashion world—and a degree in architecture—Ford cleverly talked his way into a position within the Gucci organization. In 1994, within just a couple years of getting a job with the fashion house, Tom Ford was promoted to Creative Director of Gucci where he remained until 2004. During his tenure with the company, Gucci acquired the house of Yves Saint Laurent and Ford was creative director of that label as well.

Once he parted ways with

 Gucci, Ford launched his own line that would eventually include clothes, beauty products, eyewear and accessories. But Tom Ford first struck out on his own by introducing his inaugural fragrance, Black Orchid which became an instant classic among fragrance lovers everywhere. This launch was followed by a series of successful Tom Ford fragrances for both men and women. Some of our personal favorite scents include, Tom Ford Noir Cologne and Tom Ford White Patchouli Perfume.

Great Perfume Houses Part 17

Great Perfume Houses Part 17

It’s about that time again fragrance lovers—time for another bi-weekly installment of our exploration into the great perfume houses from around the world. Some of the names we’ve explored so far are classic perfume houses with long rich histories; others have been newer names to the industry; and other still have been real trail blazers. Well, this week’s name lands in the category of trail blazer. So sit back, relax and join us for a brief look into the story behind Elizabeth Arden"lily direct"

Florence Nightingale Graham was born in 1878 in Canada. In the early 1900s it was still rare for women to wear make-up or pamper themselves, and it was even rarer for a woman to run her own business. But Graham had a vision; in 1910, now going by Elizabeth Arden professionally, she opened her first beauty spa on Fifth Avenue in Manhattan and began to build one of the world’s first global beauty brands.

Elizabeth Arden was a true innovator in the field of women’s cosmetics. Her company introduced North America to the concept of eye makeup for the everyday woman and pioneered the beloved “makeover” in the Elizabeth Arden beauty salons. Arden was also the first to introduce travel-size beauty products. Her incredible contribution to the cosmetic industry was—and continues to be today—recognized globally. Elizabeth herself ran the company until her death in 1966.

Her first fragrance, Blue Grass by Elizabeth Arden, was released in 1934. While the company continues to produce cosmetics and skincare products, somewhere along the line they shifted their focus to fragrances. Some of our personal favorite Elizabeth Arden scents here at Lily Direct are 5th Avenue Night Perfume and Mediterranean Perfume.


Great Perfume Houses Part 14

Here we go again perfume lovers. For the 14th installment of our bi-weekly exploration of great perfume houses from a"calvin klein"round the world, we’re taking a trip back to the United States to look at how Calvin Klein became one of the biggest names in fashion…

Calvin Klein founded his American fashion line in 1968. The Calvin Klein brand is best known for its clean and classic style. The brand is also known as a pioneer in designer jeans; Klein was the first designer to add his name to the back pocket of his jeans.

Although Calvin Klein’s designs have been on the forefront of the wholesome, all-American look since inception, the brand’s print and media ads have been known to cause some controversy. In 1979, for example, there was uproar when a very young Brooke Shields became the face of Klein’s jeans campaign under the slogan, “You know what comes between me and my Calvins? Nothing.”

The company’s first fragrance, a men’s cologne named “Calvin,” was introduced in 1981. The mixture of lavender, amber and wood was thought to create the perfect masculine scent.  The next scent was released in 1985—it was a perfume for women named Obsession by Calvin Klein, which was followed by a Men’s variation of Obsession in 1986. Klein has since released many notable fragrances, but one of the most notable was the unisex fragrance, CK One by Calvin Klein.

If you’re looking for great deals on Calvin Klein fragrances such as Eternity or Contradiction, Lily Direct is definitely the place to go. We have a wide range of discount colognes and perfumes, so you’re sure to find just what you’re looking for at prices you’ll love!

Great Perfume Houses Part 11

Welcome back to our bi-weekly look at the great perfume houses "creed logo"from around the world, perfume lovers! If you’ve been keeping up with our blogs you may remember a few months back when we discussed the many powerful people in history who have worn Creed fragrances. Well this week we are going to dig a little deeper and take a look at the history of the famed perfume house…

The House of Creed was founded in 1760 in London by James Henry Creed. In Creed’s early years the house was recognized for its quality, refinement and originality and so it was the chosen fragrance provider for the aristocracy all across Europe. The lavish Creed legacy has shifted throughout the years to keep up with the times, but it is still considered one of the most refined and exclusive perfume houses to this day.

In 1854 the House of Creed moved to Paris, where it is still head quartered today. Creed has a long history of creating specialty scents for the famous, rich and powerful of each era since its founding; and the current House of Creed is no different.

While Creed did become a well-known and widely regarded perfume house throughout the 20th century, it wasn’t until the mid-1980’s when it released Green Irish Tweed—an eau de parfum created by master perfumer Oliver Creed.

Here’s the fa"green irish tweed"ct that we here at Lily Direct find the most impressive: House of Creed is STILL family run today. That’s right! Creed has been a family-run business for over 250 years. The house is currently headed by master perfumer Oliver Creed and his son Erwin Creed. We sincerely hope this perfume house will defy all the odds and continue to be a family-run business for hundreds of years to come.

There aren’t many perfume houses out there that have an opulent legacy like that of House of Creed. If you’re looking for an elegant, chic scent perfect for the specialist of occasions, we recommend a Creed fragrance above all others.