The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

The Most Appealing Scents for Men and Women

Physical attraction is a phenomenon that engages all the senses not the least of which is smell. In fact, in the animal kingdom scent is the key method for finding and attracting a mate. For us it is a bit more subtle but still a driving force when it comes to what appeals us to the opposite sex. But it is not just about smelling clean or smelling good. Certain aromas are known to have a greater appeal than others. Perfumes and colognes that mimic food aromas, for example, are among the fragrances that have the strongest appeal. Here are few powerful aromas that are bound to be noticed by the opposite sex.

Men’s Fragrances that Appeal to Women

  • Licorice:  This scent is said to greatly enhance arousal in women affect.  According to a study by Dr. Alan Hirsch this scent, which comes from anise, combines well with cola and with cucumber as well.  Cereus No.11 for Men is one such cologne that combines these powerful attractants.
  • Pumpkin Pie:  According to Hirsch, this scent raises female arousal by 11%. It can be found in Pumpkin Pie by Demeter.
  • Dark Chocolate:  Chocolate is one of the many food odors that appeal to both sexes but to women in particular according to some studies.  Ralph Lauren Big Pony Red #2 is an example of a fragrance that combines dark chocolate with a hint of black pepper.
  • Lavender, Sage and Pepper:  This powerful triumvirate of aromas balances a sense of tenderness with power increasing its appeal to women.  Dolce & Gabbana Pour Homme perfectly blends these aromas and adds to it dry notes of cedar wood.
  • Grapefruit, Vanilla:  This combination is intense but not overwhelming and mixed with an amber musk – as it is in Jean Paul Gaultier Le Male Terrible – captures the opposite sex’s attention with its contrasting aromas.

Women’s Fragrances that Appeal to Men

  • Vanilla:  According to the Hirsch study, Vanilla is one food aroma that highly appeals to men. For maximum appeal it is recommended that women combine vanilla with amber and musk as in Clean Skin 2.14 oz/ 60 mL Eau de Parfum Spray for Women.
  • Floral and Woodsy fragrances:  These fragrances according to Hirsch can be used to appeal to men.  Calvin Klein’s Secret Obsession and Tom Ford’s Black Orchid are two examples of perfume’s that combine floral and woodsy notes.
  • Spicy Florals/white wood:  Two perfumes that combine these notes include Lolita Lempicka’s Si Lolita and Daisy Marc Jacobs.

Yes, certain aromas will always be known to elicit a positive response in people more than do others.  Modern day perfumers know this and carefully look at every study on the psychology of smell and attraction. At Lily Direct we sell fragrances that will appeal to the opposite sex and will increase your appeal as well.

Great Perfume House Series- Houbigant

Great things and legendary people often begin; it is said, from humble beginnings. This is true of legendary perfume manufacturer Jean-François Houbigant and the great perfume house he began four centuries ago. Yes, that’s right the House of Houbigant has stood since 1775 and has lasted when many other perfume manufactures have not. Jean-Francois Houbigant was born in Paris, France on December 21, 1752 into the servant class which what was then a very rigid caste system. The class one was born into almost always set the trajectory of one’s life. However, Houbigant’s mother worked for royalty – Duchess of Charost – who it is said took favor upon and sponsored him. Houbigant grew to work his way through merchants and equally ambitious perfumers to grow his appreciation for naturally occurring, beautiful fragrances.

Eventually, after tutelage from his future father-in-law, the 23 year old Houbigant established the company that has endured into the 21st century. Houbigant was permitted, under law, “to make and sell all kinds of scents, powders, pomades, pastes to whiten and cleanse the skin, soaps, toilet-waters, gloves, mittens and skin material” and that he did. Almost immediately, Houbigant’s fragrances caught the attention of French nobility and distinguished itself from the many competitors of the time. In fact, it has been rumored – though not proven – that Queen Marie Antoinette actually carried two bottles of Houbigant’s cologne on her the day she was…dispatched from this world.

Through the rest of the 18th, 19th and 20th century, Houbigant has continue to innovate and achieve excellence in the creation of fragrances that are appreciated the world over. In fact, it is said that modern perfume making would not exist were it not for these innovations and were it not for the model set by Houbigant’s fragrances. Some milestone fragrances produced by this august house include:

Fougère Royale (1882). This is still the most popular men’s fragrance.

Le Parfum Ideal (1908). This fragrance was one of the first to seamlessly into synthetic ingredients into its formula without loss of scent quality.

Quelque Fleurs (1912). This is one of their most popular fragrances to this day.

Quelques Fleurs L'Original Perfume for Women by Houbigant

In 1973, Michele Perris began a fruitful collaboration with the House of Houbigant which continues to this day, Jean-François Houbigant may be gone but the humble experiment that began four centuries ago continues as the world’s most respected perfume house lives one. We honor the memory and achievements of Houbigant and Perris by carrying its Quelque Fleurs original fragrance for Women. We look forward to your trying this perfume for yourself.

Sandalwood in Perfume

It’s the second most expensive wood in the world.  The tree itself is treasured the world over for its warm woody, notes that are indicative of mid-winter.  For more than 5,000 years, it has been so treasured by ancient peoples from all over the world that is has been used not just for its warm, sophisticated notes but in various religious ceremonies.  The ancient Egyptians even used the wood for its supposed medicinal benefits.  We are talking about the prized Sandalwood tree which grows from Indonesia in the east to Chile in the west and from the Hawaiian Archipelago in the north to New Zealand.  Its oil is used in a variety of cosmetic, aromatherapy and pharmaceuticals products but is most often used as a base in perfumes.

What is Sandalwood?

Sandalwood oil comes from the wood and roots of the Santalum album which belongs to the family Santalaceae.  (It is also referred to as the East Indian sandalwood tree).  The finest quality of sandalwood oil comes from India where Sandalwood tree harvest is carefully protected by the government.  The main benefit of Sandalwood as it is used in fragrances – apart from its distinctive, milky, wood scent – is the that fact it combines well with other fragrances which is why its aroma can vary from citrusy, to floral and most other fragrances in between.  Sandalwood oil is extracted mainly from the roots of the tree by a process known at steam distillation.  Using this process super heated steam is passed through the wood.  Eventually this steam is cooled which gives us sandalwood oil.

Sandalwood’s use in Perfume

The use of Sandalwood as perfume goes all the way back to 700 B.C. particularly in the Eastern Indian Ocean region and the Pacific.  It was so valued in these places due to its use in religious ceremonies and because 16 different species of Sandalwood were once common to these regions.  While the East continued to use Sandalwood in incense and for its value in aromatherapy, the West began to use it chiefly in perfume when in the 1920’s the French began discovering its fragrance.   Today, Sandalwood is used in a variety of colognes and perfumes.  Some of the most popular perfumes that use Sandalwood include:

  • Hypnotic Poison Christian Dior
  • Waikiki Pikake Pacifica for Women
  • Samsara Eau de Parfum Guerlain for Women
  • Dior Addict Christian Dior for Women
  • OP Blend for Women Ocean Pacific

All these perfumes demonstrate not only how coveted Sandalwood is, but also how it mixes well with so many other notes.  For example, it mixes well with the middle notes – tuberose, jasmine, lily-of-the-valley, rose, Brazilian rosewood, and caraway – present in Hypnotic Poison.  At the same time, it also blends in smoothly with the notes present in Samsara Eau de Parfum Guerlain for Women (iris, tonka bean, amber, musk and vanilla).  If you are looking for perfume whose aroma is as rich and vital as its history, you could not make a more sound choice than Sandalwood.

History of Frankincense

In the Bible it is mentioned as one of the gifts of the Magi.  In fact, its importance is ranked right up there with gold in the Gospel of Matthew (2:11).  Going all the way back to the third century B.C, – or more than 5,000 years – the people of Africa and the Arabian Peninsula have been familiar with the aromatic resin known as Frankincense.  Indeed until recent times it was thought of as a highly coveted commodity to be traded and sold at a premium price.  In fact, in ancient Oman it was one of the key trade items in the Mediterranean region.  This is because Frankincense has many uses aside from its use as a fragrance.  It also has many religious and medicinal uses that are utilized even to this day.  Frankincense is used in products such as:

  • Clothing freshener
  • Deodorant
  • Toothpaste
  • Food flavoring
  • Drink flavoring
  • Medicine
  • Bath-Soak
  • Anti-Aging & Wrinkle Fighter
  • Aromatherapy

What is Frankincense?

Frankincense is a resin derived from the Boswellia carterii or Boswellia sacara tree that’s commonly grown in Somalia.  The word Frankincense itself comes from “franc encens,” which means quality incense in old French.  The essential oil from the tree is sourced from its leaves, stems or its roots.  The process of making it includes “wounding” the tree using a sharp tool.  After this the white sap the tree secretes is leached out and once it dries the hole drilled into the tree is deepened and enlarged.  The dry sap is what is used and collected about two week later.

Frankincense and its History

One of the oldest uses for Frankincense apart from its aroma is for religious services.  The Ancient Egyptians are said to have used it during animal sacrifices and while preserving human mummies.  Hebrews and Christians also used it in religious ceremonies as far back as the third century B.C. and fourth century A.D.  The aromatic resin continued being used for religious and medicinal purposes during the 1500 B.C., by priest who would used it to treat wounds.  Today, Frankincense is a common ingredient in perfumes and cosmetics.  There is also evidence that Frankincense can be used to alleviate asthma, rheumatoid arthritis, Crohn’s disease, osteoarthritis and collagenous colitis.  Finally, though not as coveted as it was back 5,000 years ago, Frankincense continues to be a popular fragrance.  It many uses and its wonderful scent guarantees that people will still be harvesting and using it 5,000 years from now.

Great Perfume Houses- Penhaligon’s

What is the measure of a great company?  It is longevity?  Is it the popularity it enjoys with the public?  Is it the dedication that company has to innovation?  It is the respect it has garnered from its peers?  Penhaligon’s – which was established in 1870 by William Penhaligon as a hairdressing salon and later evolved into a fragrance house – claims all four achievements.  Penhaligon grew his business the old fashioned way – by making and using only the best ingredients for the perfumes which were originally inspired by the aromas wafting from the London’s Turkish baths.  These elemental fragrances would later be refined and developed from his original shop on Jermym Street in London and at a second shop at 33 James Street.  Eventually Penhaligon’s opened a shop in 1975 in Convent Garden with the help of Italian film director Franco Zeffirelli.  His original fragrance formulas would live on and be recognized for the truly unique and distinctive mixes that makes them bestsellers to this day.  This is especially true of his Bluebell fragrance.

Today the company has continued to evolve diversifying into the field of fragrance including bath and body products, gentlemen’s grooming items, candles and gifts such as hand creams, lip balms and even an elegant oval scent bottle necklace.  Penhaligon’s scents are so well respected and so known by its users to be made from the finest ingredients like jasmine and hand-squeezed bergamot that it has long been used by the British royal family itself.  Penhaligon’s users know that they will experience a product that is based around old school formulas but one that is also made using the latest fragrance technology.  Its most notable products include:

  • Hammam Bouquet – 1872; the company’s first scent
  • Blenheim Bouquet – 1902; the company’s first bespoke fragrance for the Duke of Malborough at Blenheim Palace
  • Elizabethan Rose – 1984
  • Cornubia – 1991
  • LP No.9 for ladies – 1998
  • Artemisia – 2002; which was nominated for a FiFi Fragrance Foundation award in the Nouveau Niche category in 2002.
  • Bayolea – 2014; A modernized version of a bay rum tonic from Penhaligon’s archives

At Lily Direct we carry many of the products that are a result of this innovation and dedication to quality and that has made Penhaligon’s so well respected by its peers and well receive by its users.  These products include Penhaligon’s Sartorial Cologne for Men, its Bluebell Perfume for Women, its Blenheim Bouquet Cologne for Men and many other quality fragrances.  We invite you to see why the name Penhaligon has lasted for more than 145 years.

Great Perfume Houses Part 23-Molinard

Second only to the Parfumerie Galimard, established in 1747, Maison Molinard is one of the oldest and most venerated perfume houses in the world.  Molinard was founded a century later than Galimard in 1849 and began in the Grasse, Provence, in the south of France.  Although Molinard did start later, it still was able to firmly establish a name for itself and to this day and is distinguished from Galimard by being a family run business.  This fact adds gravitas to the company that many other perfume makers – many of whom come and go – do not possess.  They make a line of products, sell a few items and then fold or continue without distinction among the herd of perfume makers.  In contrast, Molinard literally created and thrived in the perfume industry of 19th century France.

Like every great company that thrives Molinard saw the need to expand and introduce new product lines.  It began modestly by first producing floral waters and Eaux de Cologne, which it sold in its “little shop” in the town centre and by 1860, began creating new fragrances such as “Jasmin”, “Rose” “Mimosa” and “Violette.”  Versions of these fragrances are still made today.  In 1900 Molinard further expanded when it purchased an old perfume factory whose designer had worked on the Eiffel Tower.  This allowed Molinard to create a showroom to display his works and to make fragrances that would become popular among the elite of the day.

The other thing that distinguishes this innovative perfume house is the design and intricacy of its elegantly made bottles which were originally made of Baccarat crystal.  Famous bottle designer Viad, created beautiful scent bottles for Molinard starting in the 1920s.  In the 1930s René Lalique, a famous glass maker would help to grow the aesthetic appeal of Molinard’s fragrances by creating bottles made from crystal.  This tradition continues to this day with the Habanita bottle.  Today the company continues to endure and makes products such as perfumes, soaps, body care products, candles and aromatherapy products.  At Lilydirect we carry Eau Fraiche Perfume for Women by Molinard – 3.4 oz Eau De Toilette Spray and other fragrances by other well known designers who have a rich history of quality and variety.

Great Perfume Houses Part 21

In part 21 of this series we travel to lovely Italy and the majestic House of Fendi.

The House of Fendi’s rich cultural history dates back to 1925 in the heart of Rome. Fendi was first established by Edoardo and Adele Fendi in early 1925 in Via del Plebiscito, Rome. It was here that the couple created the city’s very first handbag and fur workshop. Nearly immediately the name “Fendi” became synonymous with “quality.” The Fendi’s always focused on high quality materials and extreme precision to create some of the most astonishing pieces the country had seen at this time.

The Fendi’s went on to grow their family and had five young girls. As the girls began to grow they joined in the family business and introduced a more feminine perspective than the company had seen thus far. The girls greatly admired a French designer by the name of Karl Lagerfeld. Mr. Lagerfeld went on to become a large influence on the company and even designed what you know today as the Fendi logo! This logo wasn’t established until 1960 and is often referred to as the “two f’s.”

It wasn’t until 1990 that Fendi began to play with adding a men’s collection. Up until this point they focused more youthful styles that menswear was not a priority. While maintaining the quality they have always been known for Fendi successfully added a men’s line that still exists today. Now, you can find Fendi in over 160 stores in over 25 countries worldwide! You can often find stars such as Jennifer Lopez and Cameron Diaz sporting Fendi quite regularly.

At Lily Direct we offer several different Fendi fragrances like the glorious Fan Di Fendi Blossom Perfume for Women at amazing discount prices!

Great Perfume Houses Part 20

I can’t believe we have already gone over the history of 19 great ones! So off to London we go with number 20 and don’t worry, we have tons more to tell you about.

Miller Harris is a British perfume house that develops fragrances in the classic French style. Founder Lyn Harris trained and studied and then trained some more to incorporate a traditional sensibility while creating unique and modern scents. Lyn trained in Paris for 5 years before moving on to study at the prestigious Robertet in Grasse.

Robertet is widely recognized as a leader in using natural aromatic raw materials. Their knowledge, acquired over the years has made their name known as constant innovators in this field.

After leaving Robertet, Lyn went to London and founded Miller Harris in 2000. From the very beginning, Miller Harris scents have been adored as their legions of fans can attest. Few Houses have such a devoted following and even fewer give you the ability to build a “fragrance wardrobe”.  With Miller Harris, you can not only have different scents for different seasons, but different fragrances for different looks or moods.

Here are just a few of the Miller Harris fragrances that Lilydirect.com has to offer.

Coeur de Fleurmiller harris

–This decidedly delicate scent is perfect for that sweet romantic feel. Its top notes are sweet pea and mimosa; middle notes are raspberry, peach and iris; base notes are vanilla, amber and Egyptian jasmine.

Fleurs de Bois

-Perfect for a summer morning this scent is great for a man or woman. Its top notes include Sicilian lemon, green mandarin and rosemary.

Shop Miller Harris Perfumes at  lilydirect.com and start building your wardrobe today!

Great Perfume Houses Part 16

Welcome back fragrance lovers. It’s time for another installment of our bi-weekly exploration of the great perfume houses from around the world. This week we’re going take a trip to Italy and find out how Gianfranco Ferre became known as “The Architect of Fashion.”

Fashion designer, Gianfranco Ferre was born in Legano, Italy in 1944 and he died at the height of his career in 2007. He earned an architecture degree at the Politecnico di Milano University in 1969, but he began his fashion career shortly after earning that degree. Ferre began by designing and selling accessories before starting his own fashion line based in Milan, Italy in 1974. From 1989 to 1997 Ferre split is time between his own fashion house in Milan and the Christian Dior fashion house in Paris where he acted as Stylistic Director.

Ferre’s background in architecture shows in the rigid structures and clean lines of his designs. He is most famous for his crisp white shirts and his simple yet elegant subtle detailing. Gianfranco Ferre was known to keep both his life and his fashion simple.

Ferre’s first fragrance,  for Women, was released in 1984. The company has since released a plethora of delicious fragrances such as, Ferre Rose Perfume and Gieffeffe Unisex Perfume.

Whatever your signature scent style, Lily Direct has a wide variety of discount fragrances to choose from so you’re sure to find something that both you and your wallet will love!