The Most Appealing Scents for Men and Women

Physical attraction is a phenomenon that engages all the senses not the least of which is smell. In fact, in the animal kingdom scent is the key method for finding and attracting a mate. For us it is a bit more subtle but still a driving force when it comes to what appeals us to the opposite sex. But it is not just about smelling clean or smelling good. Certain aromas are known to have a greater appeal than others. Perfumes and colognes that mimic food aromas, for example, are among the fragrances that have the strongest appeal. Here are few powerful aromas that are bound to be noticed by the opposite sex.

Men’s Fragrances that Appeal to Women

  • Licorice:  This scent is said to greatly enhance arousal in women affect.  According to a study by Dr. Alan Hirsch this scent, which comes from anise, combines well with cola and with cucumber as well.  Cereus No.11 for Men is one such cologne that combines these powerful attractants.
  • Pumpkin Pie:  According to Hirsch, this scent raises female arousal by 11%. It can be found in Pumpkin Pie by Demeter.
  • Dark Chocolate:  Chocolate is one of the many food odors that appeal to both sexes but to women in particular according to some studies.  Ralph Lauren Big Pony Red #2 is an example of a fragrance that combines dark chocolate with a hint of black pepper.
  • Lavender, Sage and Pepper:  This powerful triumvirate of aromas balances a sense of tenderness with power increasing its appeal to women.  Dolce & Gabbana Pour Homme perfectly blends these aromas and adds to it dry notes of cedar wood.
  • Grapefruit, Vanilla:  This combination is intense but not overwhelming and mixed with an amber musk – as it is in Jean Paul Gaultier Le Male Terrible – captures the opposite sex’s attention with its contrasting aromas.

Women’s Fragrances that Appeal to Men

  • Vanilla:  According to the Hirsch study, Vanilla is one food aroma that highly appeals to men. For maximum appeal it is recommended that women combine vanilla with amber and musk as in Clean Skin 2.14 oz/ 60 mL Eau de Parfum Spray for Women.
  • Floral and Woodsy fragrances:  These fragrances according to Hirsch can be used to appeal to men.  Calvin Klein’s Secret Obsession and Tom Ford’s Black Orchid are two examples of perfume’s that combine floral and woodsy notes.
  • Spicy Florals/white wood:  Two perfumes that combine these notes include Lolita Lempicka’s Si Lolita and Daisy Marc Jacobs.

Yes, certain aromas will always be known to elicit a positive response in people more than do others.  Modern day perfumers know this and carefully look at every study on the psychology of smell and attraction. At Lily Direct we sell fragrances that will appeal to the opposite sex and will increase your appeal as well.

Great Perfume Houses Part 16

Welcome back fragrance lovers. It’s time for another installment of our bi-weekly exploration of the great perfume houses from around the world. This week we’re going take a trip to Italy and find out how Gianfranco Ferre became known as “The Architect of Fashion.”

Fashion designer, Gianfranco Ferre was born in Legano, Italy in 1944 and he died at the height of his career in 2007. He earned an architecture degree at the Politecnico di Milano University in 1969, but he began his fashion career shortly after earning that degree. Ferre began by designing and selling accessories before starting his own fashion line based in Milan, Italy in 1974. From 1989 to 1997 Ferre split is time between his own fashion house in Milan and the Christian Dior fashion house in Paris where he acted as Stylistic Director.

Ferre’s background in architecture shows in the rigid structures and clean lines of his designs. He is most famous for his crisp white shirts and his simple yet elegant subtle detailing. Gianfranco Ferre was known to keep both his life and his fashion simple.

Ferre’s first fragrance,  for Women, was released in 1984. The company has since released a plethora of delicious fragrances such as, Ferre Rose Perfume and Gieffeffe Unisex Perfume.

Whatever your signature scent style, Lily Direct has a wide variety of discount fragrances to choose from so you’re sure to find something that both you and your wallet will love!

The Scent of Red, White and Blue

Our exploration of the great perfume houses around the world has taken you around Europe, but the upcoming weekend is all about America so let’s discusses how to honor the good old USofA in scent. Seems like a strange concept, right? How does one go about honoring America in an olfactory way? Well here at Lily Direct we’ve come up with a couple of options…

The most obvious way to waft a big “Happy 4th of July” through the air is to wear a fragrance made in America. Nothing says let’s celebrate the USA like donning your red, white and blue, drinking your Budweiser and wearing a fragrance from your favorite American perfume house while you lounge around your pool and BBQ with your closest friends and family. In need of some inspiration? Try scents from perfumeries such as Tommy Hilfiger, Perry Ellis or Donna Karan.

If you are a man who wants reek of patriotism, we’ve got a more specific idea for you. Choose a cologne that comes in red, white and blue packaging. One such fragrance is Lacoste Live Cologne for Men by Lacoste. The only problem with this red, white and blue scent is that Lacoste is a French perfume house. So for you proud American men out there the ultimate in patriotic scents has to be Polo Sport Cologne for Men by Ralph Lauren. Not only is Ralph Lauren an American perfumery, but the red, white and blue bottle AND box don a RL variation on the American Flag. We’re pretty sure this is what Captain America smells like.

So grab your most American scent and have a safe and wonderful 4th of July everyone!

Success in a Bottle?

Did you ever wonder what makes a great man or woman great? Was he just born that way or is there an external force determining his greatness? Certainly greatness stems from multiple factors coming together in just the right way, but here at Lily Direct we like to think that scent is definitely one small factor that makes up that elusive greatness mixture. And when one perfume house has perfumed an extensive collection of history’s greatest names, and continues to perfume contemporary greats alike, you have to stop and ask yourself, is it something in the spritz?

The Creed perfume house has created a legacy of unrivaled scents, both commissioned and worn by a host of global royalty, politicians, movie stars and first ladies. It’s rumored that it Remarkable letters from King Geoge IIIall started with a bottle of ‘Royal English Leather,’ commissioned by King George III.

Today, over 200 years later, First Lady Michelle Obama has said she is a devoted fan of Creed perfumes. Over the last two decades and beyond a wealth of famous names— Winston Churchill, JFK, Frank Sinatra, Jackie Kennedy, Audrey Hepburn, Madonna and Julia Roberts…just to name a few—have either commissioned or worn Creed scents.

The list of famous Creed wearers is seemingly never ending: In 1920, at the request of Winston Churchill, ‘Tabarome Millesime’ was created; a take on the original ‘Tabarome’ fragrance, Churchill’s version contains notes of tobacco.

JFK is said to have worn ‘Vetiver.’

‘Spring Flower’ is said to have been commissioned for Hollywood starlet Audrey Hepburn in 1951. Since King George III there have been a plethora of European royals said to have commissioned scents from the Creed perfume house.

Don’t worry too much if you are an ordinary person who cannot commission a personalized scent, Creed has plenty of exquisite scents on the market. Many of the scents that were originally commissioned are later available to the general public. You can find great deals on Creed scents such as ‘Original Vetiver’, ‘Love in White’ and many more right here on the Lily Direct website. With so many great names wearing Creed scents, isn’t it worth it to see if you can find success in a bottle?

Great Perfume Houses Part 2

We continue the bi-weekly presentations of the perfume houses from around the world.  The first presentation was about Guerlain, this week we present Coty.Image result for coty logo

Founded in 1904 by Francois Coty (born, Joseph Marie Francois Spoturno), a businessman and French perfumer.  The name Coty is a more French variation of his mother’s maiden name, Coti.  He followed a friend’s advice and got himself admitted into the perfumery school run by Chiris, one of the oldest and also largest of the Grasse perfume homes.  In the early 1900’s he was not initially successful, but in 1904 his creation La Rose Jacqueminot, a scent with rose absolute, changed his fortune. He followed this creation with L’Origan in 1905, Chypre in 1917,

Emeraude in 1921 and L’Aimant in 1927.  70 years later, L’Aimant was still one of the top selling perfumes in Britain.

Francois Coty earned millions from his perfumes, but it was his business savvy that made him France’s first billionaires.  He conceptualized the idea of gift pairing a fragrance with a cosmetic.  He recognized a scents success was also attributed to the shape of the bottle.  He collaborated with ceramist and jeweler  Rene Rene Lalique, who designed bottles for many of Coty’s early scents.  The bottles were in shapes of nature, flowers and female figures. Coty also recognized perfume was not only for the rich and famous.  He sold perfumes in smaller plainer looking, but still conveying luxury and prestige, bottles and they were targeted to the mass markets around the world.  It is important to note Francois Coty became a billionaire selling perfume during the years before and after World War I, a time of European economic hardship.  His business approach:“Give a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in its taste, ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.”


Lilydirect carries several of the Coty Brands at very reasonable prices, visit the site for many special offers!

How to Find and Wear the Perfect Perfume: Choose a Fragrance for Every Occasion

Sometimes, invisible details can weigh more than expensive, fashionable, flamboyant accessories that we wear with pride on special occasions. The right perfume is by far, the best example illustrating this wonderful paradox: a powerful yet subtle and elegant fragrance will accompany us for an entire day, influencing the way in which other people perceive and define us, in a radical manner. Do you wear perfume on a daily basis or do you save that amazing odor for special occasions? Every single day should be celebrated with a few drops of quality, persistent fragrance. Here are a few tips that will teach you when and how to wear the right perfume, in order to avoid major style mistakes.

Make sure you own at least one or two day-appropriate fragrances

Novices that know very little about fragrances could be surprised to find out that there is actually a rather rigid concept known as “perfume etiquette”, imposing strict rules which should always be taken into consideration. The first one indicates that you couldn’t possibly wear at work the same fragrance that you use in the evening, as you get ready to attend a gala or to have dinner at a fancy restaurant. Make sure your perfume collection includes at least one or two delicate, subtle, floral fragrances that you could easily wear during the day, making you display self-confidence and elegance without being considered deliberately ostentatious. Extra tip: If you love floral fragrances that last for a really long time and help you stay positive throughout the entire day, try Gucci Flora Gracious Tuberose Perfume by Gucci.

Become the stylish queen of the night with a few drops of perfume

If you are getting ready to go to a fabulous party, or to make the most of an incredible clubbing experience, remember that even the most amazing outfit would be incomplete without that personal touch ensured by a high-quality fragrance. Wear a classy, intense and refreshing perfume that will make your grand entrance truly memorable. If you are looking for a hypnotic odor that will practically help you turn heads wherever you may go, Bvlgari Mon Jasmin Noir L’eau Exquise Perfume by Bvlgari should be your first pick.

Measuring the right amount of perfume

Whether you are getting ready to go to work or trying to find the right outfit for a fantastic night out, make sure you apply your perfume with mathematical precision. Too little could make you pass unnoticed while too much would just play with your nerves, cause you a headache and distract all the people who will be working or partying in your proximity, making them silently blame you for spraying a whole bottle of cologne on yourself. The perfume etiquette teaches us that less is more when it comes to applying perfume; however it is recommended to estimate and wear the right dosage of cologne to prevent major style mistakes that could compromise your image and your style icon status. In most cases, if you count on a quality product, 3 to 4 drops would be enough to provide the desirable results.