The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

Early Summer Fragrances for 2016, Part II

Most things in life come in cycles.  Fashion comes in cycles.  The waves come in cycles.  The economy is cyclical as well as many other areas of life.  In this, fragrances are no different.  This being the case, it is time once again to shed the old and renew ourselves as only changing our old fragrance can do.  This is what fragrance manufacturers offer us every year.  They know the urge to change, to grow and experience the beauty and splendor that summer provides is too strong to resist.  To that end, here is another list of fragrances designed to re-invigorate us as we cycle into summer.

Fragrances for Men and Women

Hermes ’24 Faubourg’ Perfume for Women – Containing notes of warm vanilla and ambergris, this entry is recommended for use on casual occasions.

Flowerbomb by Viktor & Rolf – This entry, which is designed for romantic settings, features hints of freesia, Centifolia rose, osmanthus and Sambac jasmine supported by a background of patchouli.

Atelier Cologne Bergamote Soleil Cologne Absolue – This unisex fragrance features notes of lavender and oak moss.  It is at once bright and fresh.

Miss Dior Cherie – Sweet, fruity and assertive without being overbearing, this entry contains notes of strawberry leaf and patchouli.

Fragrances for Men

Everyone woman knows how difficult it can be to get men to abandon cologne they feel comfortable with even if it is a standard like Drakkar Noir or Old Spice.  Here are some early summer fragrances for men you may wish to get for your boyfriend or husband to hint at a change.

Bleu De Chanel – Assertive without being overpowering, this entry contains woody scents mixed with citrus notes that are fresh, clean, and sensual.

John Varvatos ‘Artisian Blu’ – Containing notes of bergamot, Egyptian geranium, orange blossom, cedarwood, patchouli, this cologne has an instantly refreshing aroma.

Dior ‘Sauvage’ Eau de Toilette – This entry has actually won many awards in men’s magazines and is growing in popularity as a trending new fragrance.  Its top notes are that of Reggio di Calabria bergamot and its middle notes are of Sichuan pepper and ambroxan.

Hermès Terre d’Hermés Cologne – Another popular entry, Hermès has a masculine aroma with notes of grapefruit, bay rose, geranium, patchouli, benzoin and vetiver.

Yes, life is cyclical and there are time when nature demands of us that we get rid of the old and embrace the new.  Summer exemplifies this mandate as does the fact that styles and fragrances change.  Make the most of these bold, wonderful fragrances and retire your old scent.  First, start off by browsing Lily Direct for your new aroma.


Proper Perfume Storage

Perfume and cologne can be pricey purchases even when you get them at a great discount at Lily Direct. So to protect your delicate investments, make sure you are storing them properly. The following tips should help you along the way!


Don’t store perfume in the bathroom! Humidity can react negatively with scents and cause them to break down faster.

Don’t store perfume in direct sunlight.  Beautiful perfume bottles are tempting to display, especially where the sun can make the bottle sparkle. Two things happen –the sun breaks down the components of perfume very quickly and the heat from the sun can also destroy the scent and even warp the bottle.

Don’t fuss with your perfume bottle. What this means is don’t shake your bottle or open it excessively. I know it is tempting to open your bottle just to take a whiff, especially if it is a new fragrance-but don’t. If you are wearing that scent, great!-dab it on. If not, leave it alone. It is a myth that perfume must be shaken before an application to ensure that the ingredients are properly mixed. In fact, the opposite is true: Perfumes are designed to remain evenly mixed if they are stored properly. Shaking perfume not only incorporates air throughout the perfume, accelerating its breakdown, but it can also lead to breakage of the delicate glass bottles.

Do keep your fragrances at a constant temperature. A cool, dark environment is ideal but that does not mean the refrigerator unless you have purchased a small fridge or wine cooler specifically for storing your scent collection. In that case, you do not want the temperature to go below 5proper perfume storage3 degrees or just a tad colder for citrus fragrances. If investing in a fridge just for your perfume collection sounds a little extravagant, then I suggest a linen closet in a part of the house that does not get too hot in the summer months.

A perfume collection is an integral part of a woman’s life. Different days and events require different scents.  Make sure you are ready for every situation by having your scents properly taken care of and ready to go!

Perfume Wearing Tips for a Hot Summer

Summer is here and most of us are already preparing for a long, luxurious holiday. No matter where you are heading this summer, keep in mind that wearing perfume is an art you need to master, to the delight of everyone around you.

Here are a few thoughts on wearing a summer fragrance.

Do you ditch your old perfume? There are no rules that say you must do this, while the weather is hot, but why not switch to a scent that’s bright and vibrant, something that matches the weather and your overall mood?

Try a perfume variation. Check to see if the perfume you prefer to wear has a lighter, L’eau  de cologne version version. These are often less concentrated than the original, and perfumers enhance the fresher top notes and soften the heavier e last notes of the scent to develop. If you love Marc Jacobs, for instance, Oh Lola is a very good choice.

A few applying tips

-          First, find a body wash that you love. Look for qualities in that cosmetic product, that you’d look for normally- good refreshing small, hydrating qualities. What notes do you love most: flowery, baby powder, freshly cut grass?

-          Pick up one of the favorite notes in the wash and find a body lotion that will highlight that note. If you need something to touch up your scent after a day’s choose a solid perfume, which tends to be a little less overwhelming on the scent scale.

Other summer perfume wearing tips

Go for your favorite taste perfume.  Many of the lighter foods you like to eat in summer translate into gorgeous fragrances. That means anything citrus, all kinds of berries, tropical fruits, mint, and rosemary. The same goes for spicy scents. Instead of heady cumin and cinnamon, look for zestier ones, like cardamom, ginger, and pink peppercorn.

Choose white flower scents. These, often called soft florals won’t load up your scent. They are quite appropriate for summer wear: honey suckle, freesia, magnolia are notes that should be in every summer perfume.

Try and keep a lighter, positive attitude. While it may sound funny, this is actually quite true- if you stress out and get agitated, your fragrance molecules will evaporate quicker from your skin. Your perfume will smell stronger when it’s warm, if you are too agitated and stressed.

Perfume Wearing Tips and Tricks: How to Maximize Your Fragrance’s Power

You love scents, you are actually so in love with them that it is hard to settle for a single fragrance. You like to wear perfume at any time of day, even when you go to bed at night. You are actually so fond of scents, your whole home smells like a perfume shop. If this is you, know you are not alone. But how many perfume tips do you actually know, that will help you put a method to all this madness?

Below are a few perfume tips and tricks that you may or may not have known. May they guide you through the rich and luxurious world of scents!

  1. Perfume can be successfully worn as a party trick. Make sure to lightly mist the outside part of your hand, before getting in to the party. All guests will have a whiff of your perfume as they come out to greet you and the first impression will be one of elegance and charm.
  2. Your wrists and other blood flow points on your body are not the only places where you should spray your perfume. Your hair can get a hint or two of your favorite fragrance, this will keep your entire scent appearance consistent throughout the day.
  3. Don’t go so fast about spraying perfume on your clothing pieces. Take a test first, choose a hidden part of your outfit, maybe the inner lining and spray it on a bit. If after a few minutes the perfume still smells the same, this means it did not interact too much with your clothing. As a general rule, it is best to keep those hidden areas scented instead of just spraying oily perfume all over an expensive dress, this may very well ruin it.
  4. Apply your perfume before putting on jewelry. Or even try and spray it far away from your favorite jewelry pieces, especially pearls. These can become discolored in time from the contact with perfume. Other metal jewels can lose their coating as well.
  5. If you cannot have enough of your favorite fragrance, put a few drops of perfume onto an oil burner to scent your bedroom.
  6. For better results and for a longer lasting fragrance, you can put a few drops of your favorite creation in your bath, before you get dressed.
  7. Even your lingerie can benefit from your favorite scent, if you add a few drops into the rinse water when washing it.

There are so many more tips and tricks about using perfume. Look out for our next week’s blog to find out more.

Perfume Education and Tips: What Is Accord and How It Influences Fragrance?

Choosing a favorite, signature perfume is very often regarded like a difficult task. This is because our olfactory sense can easily trick us into liking one fragrance that we smell at first. Then, when we get home with our perfume acquisition: surprise!- the perfume doesn’t seem to have the same appeal. There are many things you need to learn about the art of perfume making, but one of the most common notions is that of an accord. What is an accord in perfume? How does it influence your olfactory sensation? Here are a few things a perfume enthusiast should know.

Just as in music, accord is a combination of different tones, which, combined together sound and feel like a single note, due to harmony. In perfumery, an accord is a blend of different notes that, combined together, lose their individuality and give a unified odor impression. Every art has a form of accord- think of the combined colors in painting. And perfume making is definitely an art.

When you hear someone say that a perfume has a strong accord, they are actually saying the harmonic combination of more notes is so perfect, that together, they smell complete, they work very well as a new note.

Generally, an accord in perfumery is made of five, up to seven notes. Some daring designers would create an accord out of much more notes, but this can be tricky. The notes are brought together in a combination that forms the basis of the perfume, and the rest of the notes are added to the accord. Think of an accord as the real strong skeleton, the foundation of a building, or the main theme of a symphony: things are built around that unifying note. Just like the architect or the composer, the perfume designer will add new, tiny notes to it, to create the unique fragrance.

  • Amber, aromatic, cyphre are just a few very commonly used accords. Below are just a few examples:
  • The Amber accord- includes notes of spicy cinnamon, amber, vanilla, as well as balsamic notes. (Calvin Klein Obsession is one such perfume)
  • Ambrein includes civet, bergamot, vanillin, balsamic notes, as well as wood and rose. (a typical perfume based on this accord is Shalimar)
  • Cyphre is based on the harmony between oak moss, roses, jasmine, bergamot, cedar and laudanum. This is a common note in men’s perfumes.
  • Fouegere is a combination of patchouli, lavender, coumarine and hay.

Perfumes of the World: Amouage

To help you with your fragrance choices, LiliDirect opens a series of blogs that will be briefly presenting a specific perfume brand. These expert perfume tips will help you determine which perfume may work best for you and which may not.

Amouage- the luxurious “gift of kings”

If you are looking for a lavish perfume that will you embrace you in a wellbeing feeling of sensuality and comfort, you may invest in one of the many Amouage creations. At the heart of all Amouage perfumes lies a signature scent that appeals to the distinctive part of every woman. If you want to truly feel unique and beautiful, invest in a scented Amouage creation.

A bit of history

30 years back, the Sultan of Oman decided to restore the great Arabian art of perfumery. As a result, the first Amouage fragrance was created, which was considered at the time the most valuable and precious perfume ever created. The Amouage original scent was the masterpiece of legendary French creator Guy Robert and is now sold in 20 countries throughout the world. For the creator himself, this first  fragrance jewele was a crowning glory of a career spanning decades, a career spent working for the likes of Hermes or Dior.

In the past three decades, all fragrances created for Amouage became the epitome of elegance and luxury. Today, Amouage perfumes are born from the imagination and experience of internationally recognized perfumers in Paris and in Grasse, South of France. The stars in this fine fragrance portfolio are: Gold, Dia, Ciel, Reflection, Silver, Ubar, Jubilation, Lyric, Epic, Memoir, Honour, Interlude, Beloved and the the newly launched Fate.

Newest fragrance: Fate

The latest creations in the Amouage series have been part of a larger narrative, because, according to creator and the brand’s creative director Christopher Chong, every perfume tells a story deeply connected to our lives. The latest creation launched in September is called Fate and has both a variant for men and one for women. Celebrating the mystery of life of universal order of things, this new creation is highly philosophical at its core while also crowning a series of wonderful scents that included names such as Lyric, Epic or Jubilation.

Fate for Woman has a blooming floral heart, yet opens with a spicy note and starts from a base made of frankincense and oakmoss. Additional notes include chilli, pepper rose, jasmine, vanilla and rose.

The variant for men opens with a citrusy scent, giving way to an inebriating Absinth charming note and then to sharp Ginger which pervades to a predestined heart of Rose and Frankincense. Some additional notes will include cumin, saffron and mandarin.

If you are considering gifting someone special in your life with a truly unique object, Amouage may just be that treasured thing.


5 Useful FAQs about Perfume Wearing and Scent Classification

We know how much you love wearing perfume, but how much do you know about it, really? Below we have assembled a few useful FAQs that can help you better understand the world of fragrance.

1) Why do I love a perfume on someone else’s skin and I hate it when I wear it?

The fact that your own body ph levels and chemistry will affect how different scent notes react to your skin is becoming common knowledge. There are many things that can impact your natural skin’s smell and behavior, and these are normally different from what other people experience. Your skin may be affected by current diets or medication use, by stress or changes in your hormonal levels. So, the same perfume will smell different on different people, this is why it is best to try it on your own skin before buying.

2) Should I apply my fragrance on bare skin or when I am dressed?

Every perfume expert will confirm the fact that perfume should be applied directly to the skin, because it will create an alchemy between your body and the perfume. This will confer your fragrance a personalized smell. Why directly on skin? Because it is in direct contact with your body temperature and will last longer.

3) How will my favorite scent last longer on my skin?

If you have dry skin, you undoubtedly know how difficult it can be to keep the scent on for a longer time, as it will tend to evaporate easier. This is why a body lotion or cream are to be used, preferably made of the same fragrance. If you cannot afford to have a matching lotion for every perfume you wear, use an unscented cream or try hydrating your skin with jojoba oil.

4) Will my precious perfume turn if I keep it longer?

If you are to listen to what magazines say, a precious perfume will have to be replaced if you haven’t used it all in 12 months. But with proper storage, perfumes can last longer. Of course, make sure to store the bottle away from heat or light, and don’t use it directly from a splash bottle, it will wear off. Use a tighter atomizer for regular applying.

5) What are the component notes of a perfume?

We have all heard of the fact that a perfume is composed of base notes, middle notes and top notes. The latter will provide in fact the first impression of a fragrance, but they are usually volatile and won’t last longer than 30 minutes. The middle notes or heart notes as experts call them are in fact the ones that will start to make their presence known after 10 minutes or more since applying to the skin. These middle notes are the ones that will classify that particular scent: from floral to oriental, wooden or exotic. The base notes are the fixatives of that particular perfume, they will give the fragrance its power and lasting quality. If you are wondering if all fragrances have these notes, you should know that some perfumes, usually described as linear will lack either the base or the middle notes. For instance, Allure Sensuelle, this beautiful perfume from Chanel has a lavishly floral base note of vanilla and rose, while middle notes are of sandalwood and vetiver, and top notes are lemon, mandarin and peach.

A Few Easy Tips for Building a Great Perfume Wardrobe

As a fragrance lover, you will sooner or later start building up your own perfume wardrobe. If you are wondering how you could do this in a simple and non- random manner, read the few thoughts below.

One very famous perfume theorist Sonia Rykiel, said a woman’s fragrance wardrobe should definitely start from a base scent, and then it should add various fragrances. This is based on any clothing wardrobe’s building principle. Just like your wardrobe, which includes the basics and then a few classic pieces, a perfume collection should feature scents that are appropriate for all occasions and then a few favorites.

  • To further elaborate on this idea, all you have to do is think of your wardrobe and consider the clothes that have stood the test of time, that have resisted all trends: the black dress, a fancy frock, several white shirts, a pair of well-tailored pants a couple of jeans. Well, you can think of your fragrance collection in the same way: begin by stocking up with classics, in this way you will always have the perfect perfume outfit, no matter what the occasion might be. A few of the classics that every woman should have tried at least once in their lives include the elegant and classy Chanel no. 5 or the delicate Angel by Thierry Mugler or even one of the feminine Esthee Lauder ones.
  • All of the above could make great base starts for your perfume wardrobe. As for the rest, well, just as is the case with individual wardrobes, you have to build according to your taste, personality and a load of other factors. One good tip: try and ignore those million dollar marketing campaigns when choosing your fragrances. There is really nothing more important than this: if you smell and feel gorgeous in it, this is a fragrance for you.
  • Another great tip: make sure you try a fragrance several times before you buy it. If you love one particular scent and how it feels on your skin, you shouldn’t rush into buying it. Come back in two days and try it again, does it feel the same? Does it leave the same impression on your olfactory senses?
  • When you pick the additional perfumes that will complete your collection, make sure to choose the ones that match your moods and the different seasons.

And no matter what you do, beside all those classical scents, try and find one perfume that really speaks about who you are. In other words, try and find your signature perfume. If you have one such scent, stick to it and make sure it never lacks from your wardrobe.