The Best Places to Apply Fragrances

Including places you may not have considered

Most of us will give a lot of thought over which cologne or perfume we will select to become our signature fragrance. We’ll scour over the latest online fragrance reviews, or we’ll allow ourselves to be spritzed at the counter of our favorite store or we’ll follow the recommendation of a friend in making this important decision. Yet, as careful as some of us are in making the choice of what fragrance to wear, many of us won’t even think twice when it comes to where to apply our favorite cologne or perfume. We all know that the common places to apply fragrances are the wrists, ears, neck, etc. However, by limiting the application of your fragrance to these areas you may be missing out on some other enticing possibilities. Here are a few other places to apply fragrances that many experts recommend.

  • In Your Hair: Perfume applied here (lightly so as not to dry out the hair) latches onto hair fibers which in turn makes the scent last longer.
  • Inside Your Elbows: This pulse point is a nice change of pace from spritzing the wrist yet it is just as effective.
  • Behind Your Knees: Veins are particularly close to the skin in this area of the body thus it is a pulse point that generates heat. This heat helps to project the scent outwards.
  • In Your Belly Button: The navel radiates heat and this is essential for pushing the scent of colognes and fragrances outwards.
  • Down Your Calves: Try spritzing your favorite fragrance on the sides of your calf. The friction cause by your walking about will help to radiate the scent. This spot is also particularly effective if you wear shorts or a skirt.
  • On Your Feet: This off sounding place is not so odd when you think of it. Your feet are in motion during most of the day, so what better way is there to leave your scent gently wafting behind you as you travel?

In a nutshell, giving a little more thought to where you apply your fragrance will help in several ways. The first is that it will make the scent all the more potent if you maximize your body’s pulse points, etc. The second is that it can make your fragrance last longer and therefore give you more “bang for the buck”. Finally, by following some of these suggestions you will be following tried and true methods that many experts have researched and have found to be maximum application points.

Great Perfume Houses Part 6

Welcome back! For the 6th installment of our bi-weekly presentation of the great perfume houses from around the world we are leaving Paris and heading to London. Today we are going to explore the illustrious history of Floris London

This famous British family perfumery has been in operation since 1730 when founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in London’s St. James quarter. Floris London is a family-run perfume house. Not only is it still run by the founder’s descendants, the company is headquartered at the original shop to this day.

Floris London has a long history of elite clientele. Royalty, historical figures and celebrities alike have all been customers of Floris. With clients such as Florence Nightengale, Winston Churchill, Sir Ranulph Fiennes and Marilyn Monroe, it’s no wonder this long-standing perfume house is held in such high regard around the world. Floris has received royal accolades and praise from famous figures around the globe.

Although Floris London produced fragrances from the start, in the earlier years of operation the emphasis was on their combs and shaving products. The 1900’s was when we saw the emphasis shift to fragrance. In 1950 the United States started catching on to what Europe had known for years: Floris London was a remarkable perfumery that deserved much praise. By 1989 the demand for Floris perfume was too high for their small flagship store to handle so production was moved to a factory set up in Devon, England; this is where production continues today.

Do you want to smell like royalty? You can find Floris fragrances such as Floris Special No 127 Cologne and Floris Lily of the Valley at great prices on the Lily Direct website.

Perfumes of the World: Armani Scents for Elegant Men and Women

When hearing the name “Armani” one immediately thinks of style, sophistication, elegance, a way of life, in other words. One of the most famous fashion houses in the world could not stay away from designing successful, fascinating scents. For both men and women, the Armani perfumes have remained all-time favorites.

The beginnings

The fashion design company was created in 1975 by a Milan native, Giorgio Armani, who started as a window dresser and soon established himself as a reputable designer. The brand grow exponentially in just a few years and it soon became a beacon of simplicity, elegance and sophistication both in clothing, jewelry and accessories and also in cosmetics.

The perfumes

The first perfume the house created, Giorgio for men, was not actually branded. The first hit under the name Armani was an intense cyphre fragrance for women (who is no longer sold today).

Soon, the first exquisite perfume for men was launched, entitled Eau pour Homme  (1984) and featuring several strong and sensual notes that have made this composition a must-have for every sophisticated and fashionable man.

Following a successful line of woody, cyphre perfumes, the house of Armani launched the first floral perfume in the beginning of the 1990’s. The two uniquely popular names, Gio and Acqua di Gio have been created as proud companions of Giorgio Armani’s fashionable and evergreen unstructured jackets.

These feminine fragrances were followed by Aqua di Gio pour Homme, a marine scent that reminds every one of the ocean and the beach and great romantic holidays spent on the seaside.

In a revolutionary move, the house launched the first duo perfume, named He and She. These were actually the first perfumes to be released under the Emporio Armani brand, marking the beginning of a new perfume trend. Continuing on this sex confusion path, the Armani Mania perfume was launched in the 1nd of the 1990’s, and although this was pretty popular with modern women, the perfume was soon discontinued due to its confusing appearance- a black bottle with black lid which made many clients mistake it for a masculine fragrance.

New perfumes

But nothing could stop Armani perfumes from growing, and just two years later the immense success of White She and White He was recorded. Although initially meant as a limited summer edition, the perfume is still available on the counters today. The series was continued with a few less successful names, Night for Him and Night for Her (both are no longer found in shops), as well as City Glam and Remix.

The last decade has seen Armani perfumes blossom and many popular names were launched, which made their way to become instant classic: Armani Mania, with men and women variants, Black Code, Attitude for Men, Armani Code for Women and Diamonds are all unique formulas that both men and women throughout the world love to wear.


Perfumes of the World: Estee Lauder- The Epitome of Elegance

You don’t have to be an expert the field of perfumes and cosmetics to recognize the name of Estee Lauder as one of the most prominent in business today. If you are a perfume lover, chances are you have owned and cherished at least one of the creator’s iconic creations throughout time. What originally started as a pure personal ambition from the ninth child in a Jewish immigrant family in Queens has now become the household word when it comes to elegance, refinement and beauty. Any perfume expert will recognize the perfection in such perfume formulas such as Aramis for Men, Beautiful and the flagship Youth Dew.

A bit of history

Estee Lauder started her company with a jar of skin cream in 1946. The formula, created by her uncle who was a chemist soon started to bring out new and loyal female fans. In only a few years, the cosmetics company won a reputation for research and quality. In 1953, the first fragrance for women was introduced: Youth Dew, in the form of bath oil, and then a few months later as a revolutionary perfume. This wonderfully light scent continues to be one of the bestsellers for the company. This is an absolutely captivating creation, featuring an opulent combination of rich spices, flowers and precious woods. Along time, this has been considered one of the sexiest fragrances ever created. The success was so great, in 1969 Lauder opened her first location outside the US, in London’s Harrods luxury store. 1964 saw the launch of the very first exclusive line for men: Aramis, a tradition the company will continue later with Clinique Skin Supplies for Men and Lab Series. By the end of the 1960’s another great name of the cosmetics and perfume industry was born from the same captivating and ambitious mind: Clinique Laboratories. Today, Estee Lauder is undoubtedly one of the largest privately owned fragrance and cosmetics creation companies in the world with sales estimated at one billion dollars. Many different smaller companies and brands have been created, from Aramis to Perspectives, Origines, MAC, Tommy Hilfiger, from Donna Karan to Aveda and La Mer. The wide gamut of products includes eau de perfume, colognes, eau de toilette, serums, lotions, body oils, especially made for both men and women. Perfume names such as Estee (coined as the world’s first super-perfume, Aliage, White Linen, Cinnabar, Aramis for Men are still considered as epitomes of good taste, elegance, great consumer products for those who appreciate a sense of adventure and quality. Today, the Estée Lauder Collection of skincare, makeup and fragrance exemplifies the best that art and science can achieve.

This blogger’s personal favorite: Beautiful is one of those timeless pieces that a woman can keep close to her heart for her whole life. This floral fragrance was launched in 1985 and is one of the company’s bestsellers. This romantic light bouquet includes an impressive selection of flowers combined with fresh citrus notes and wood notes at the base. The top notes will include mandarine, lily, marigold and tuberose and of course, the beautiful rose. The heart of the creation unfolds in jasmine, orange flower and ylang ylang, while the base notes are elegant and warm and rely on the power of sandalwood and vetiver. An absolute delight for the senses.

Perfumes of the World: Anais Anais or the Triumph of Simplicity

Cacharel: The Vehicle for the Legendary Fragrance Creation 

In a world where marketing is everything for a product, Cacharel perfumes have undoubtedly stood out as marketing hits. The first perfume the hours created in 1978, the iconic Anais Anais is still one of the most iconic scents of the 20th century and very much sought after today. Anais Anais became a reference scent throughout the 1980s as the perfume of choice for young women barely out of their teenager years, who still reminiscence it fondly, even after 30 years. This makes this legendary creation from the house of Cacharel one of the most influential perfumes in history.

The iconic perfume designer Paul Leger was credited for this creation, together with three other creators. The surprising thing about it is the fact there is no novelty or no real sophistication, nothing very challenging in this creation’s formula. The complex white floral bouquet is built around the Madonna lily, completed by fruity, floral and woods notes. It starts with an opening note that is both fresh and provocative, given by the presence of galbanum. The core unveils lily of the valley notes, combined with the clean orange blossom scent that make the perfume sweet and accessible. Supporting notes include rose, jasmine and honeysuckle but the latter is barely felt.

A bit of brand history

It all started in 1958, when a very successful tailor, Jean Bousquet, moved from Nimes to Paris and opened a tiny studio. The very huge success of his first design collections made him open the House of Cacharel. This was amplified in 1963 when the Elle Magazine introduced the famous seersucker shirt on the cover of its November edition. The entire world was looking for Cacharel and the famous blouse became the epitome of an entire freedom of dress movement for women and men alike.  Encouraged by the brand’s enormous success, the house diversified its activities and branched out into perfumery, starting 1969. Nowadays, Cacharel is sold throughout the world, in a whole network of multibrands shops and concept stores.

Other wonderful fragrances from Cacharel include Amor Amor a delicious and sparkling floral scent, Noa, a great variant for men, Lou Lou, a soft- oriental floral perfume, Scarlett, a delicate fragrance for very young women.

Perfumes of the World: Guerlain Fragrances Define Beauty Standards for Over 170 Years

Any perfume encyclopedia of the world will list the name Guerlain under the Classics of the Genre. Every expert in fragrances will tell you that:  this purveyor of luxury fragrance and beauty products has left a remarkable print over the past 170 years by defining and reinventing the standards of beauty. With a portfolio consisting of no less than 700 fragrances, Guerlain is an enduring symbol of style and innovation in a very competitive world.

A bit of history

The story of Guerlain began in 1828, with Pierre-François-Pascal Guerlain: chemist, explorer, incredible inventor and pioneer, the House’s founder was an all-round talent. He opened his first perfume store in Paris and, as a reputable chemist, his success was instant thanks to his revolutionary work, which led to many innovative products and accolades. Created as a family business, the perfume shop very soon became the most sought after place in Paris, also due to the creator’s core belief in quality over quantity. This dedication to creating scents that do not compromise on quality has brought Guerlain the patronage of high members of society. The crowning moment in the story of the House of Guerlain came with the creation of Guerlain Eau de Cologne Imperiale, in 1853. This legendary fragrance was created like an homage to Napoleon’s wife, Empress Eugenie. Pierre Francois was named the Official Perfumer of her Majesty the Empress, which brought him further fame and opened up new possibilities. Over the years, the perfume designer managed to create fragrances for Queen Isabella of Spain, Queen Victoria of England and other prominent royal figures.

 Today’s flagship fragrances

With 700 different perfumes being created throughout the years, the House of Guerlain remains one of the most prolific names in the world of beauty products. Two of the most important scents that have remained classics throughout the 20th century are still very much sought after today.

Who hasn’t heard of Samsara, the exotic pearl on the crown of the illustrious house? For anyone seeking classic perfumes, or for any real Guerlain fan, this is the definition of classic. Created in 1989 by Jean Paul Guerlain, this is one of the most sensual and sophisticated creations that are still adored by women throughout the world. The epitome of a “sensual date perfume”, Samsara tells a universal story about seduction and feminity. Starting from a juicy and fresh note based on lemon and bergamot, the creation develops into green scents of peach and ylang-ylang. At its heart, it blooms into an opulent symphony for the senses: jasmine, iris, violet and rose all in a seductive bouquet. The base notes re made of Tonka bean, amber and musk.

Another newer fragrance that has quickly turned into an unforgettable classic is L’Instant. Created in 2003, this was the first Guerlain perfume to ever contain magnolia among its top notes. Many perfume experts consider it a modern masterpiece created like a double olfactory pyramid. The creation opens with top citrusy notes with hints of mandarin and bergamot, giving way to white flower notes of jasmine, ylang-ylang and magnolia and later blooming into a sensual and mysterious componsition of musk and vanilla.

Perfumes of the World: Amouage

To help you with your fragrance choices, LiliDirect opens a series of blogs that will be briefly presenting a specific perfume brand. These expert perfume tips will help you determine which perfume may work best for you and which may not.

Amouage- the luxurious “gift of kings”

If you are looking for a lavish perfume that will you embrace you in a wellbeing feeling of sensuality and comfort, you may invest in one of the many Amouage creations. At the heart of all Amouage perfumes lies a signature scent that appeals to the distinctive part of every woman. If you want to truly feel unique and beautiful, invest in a scented Amouage creation.

A bit of history

30 years back, the Sultan of Oman decided to restore the great Arabian art of perfumery. As a result, the first Amouage fragrance was created, which was considered at the time the most valuable and precious perfume ever created. The Amouage original scent was the masterpiece of legendary French creator Guy Robert and is now sold in 20 countries throughout the world. For the creator himself, this first  fragrance jewele was a crowning glory of a career spanning decades, a career spent working for the likes of Hermes or Dior.

In the past three decades, all fragrances created for Amouage became the epitome of elegance and luxury. Today, Amouage perfumes are born from the imagination and experience of internationally recognized perfumers in Paris and in Grasse, South of France. The stars in this fine fragrance portfolio are: Gold, Dia, Ciel, Reflection, Silver, Ubar, Jubilation, Lyric, Epic, Memoir, Honour, Interlude, Beloved and the the newly launched Fate.

Newest fragrance: Fate

The latest creations in the Amouage series have been part of a larger narrative, because, according to creator and the brand’s creative director Christopher Chong, every perfume tells a story deeply connected to our lives. The latest creation launched in September is called Fate and has both a variant for men and one for women. Celebrating the mystery of life of universal order of things, this new creation is highly philosophical at its core while also crowning a series of wonderful scents that included names such as Lyric, Epic or Jubilation.

Fate for Woman has a blooming floral heart, yet opens with a spicy note and starts from a base made of frankincense and oakmoss. Additional notes include chilli, pepper rose, jasmine, vanilla and rose.

The variant for men opens with a citrusy scent, giving way to an inebriating Absinth charming note and then to sharp Ginger which pervades to a predestined heart of Rose and Frankincense. Some additional notes will include cumin, saffron and mandarin.

If you are considering gifting someone special in your life with a truly unique object, Amouage may just be that treasured thing.