The Most Appealing Scents for Men and Women

Physical attraction is a phenomenon that engages all the senses not the least of which is smell. In fact, in the animal kingdom scent is the key method for finding and attracting a mate. For us it is a bit more subtle but still a driving force when it comes to what appeals us to the opposite sex. But it is not just about smelling clean or smelling good. Certain aromas are known to have a greater appeal than others. Perfumes and colognes that mimic food aromas, for example, are among the fragrances that have the strongest appeal. Here are few powerful aromas that are bound to be noticed by the opposite sex.

Men’s Fragrances that Appeal to Women

  • Licorice:  This scent is said to greatly enhance arousal in women affect.  According to a study by Dr. Alan Hirsch this scent, which comes from anise, combines well with cola and with cucumber as well.  Cereus No.11 for Men is one such cologne that combines these powerful attractants.
  • Pumpkin Pie:  According to Hirsch, this scent raises female arousal by 11%. It can be found in Pumpkin Pie by Demeter.
  • Dark Chocolate:  Chocolate is one of the many food odors that appeal to both sexes but to women in particular according to some studies.  Ralph Lauren Big Pony Red #2 is an example of a fragrance that combines dark chocolate with a hint of black pepper.
  • Lavender, Sage and Pepper:  This powerful triumvirate of aromas balances a sense of tenderness with power increasing its appeal to women.  Dolce & Gabbana Pour Homme perfectly blends these aromas and adds to it dry notes of cedar wood.
  • Grapefruit, Vanilla:  This combination is intense but not overwhelming and mixed with an amber musk – as it is in Jean Paul Gaultier Le Male Terrible – captures the opposite sex’s attention with its contrasting aromas.

Women’s Fragrances that Appeal to Men

  • Vanilla:  According to the Hirsch study, Vanilla is one food aroma that highly appeals to men. For maximum appeal it is recommended that women combine vanilla with amber and musk as in Clean Skin 2.14 oz/ 60 mL Eau de Parfum Spray for Women.
  • Floral and Woodsy fragrances:  These fragrances according to Hirsch can be used to appeal to men.  Calvin Klein’s Secret Obsession and Tom Ford’s Black Orchid are two examples of perfume’s that combine floral and woodsy notes.
  • Spicy Florals/white wood:  Two perfumes that combine these notes include Lolita Lempicka’s Si Lolita and Daisy Marc Jacobs.

Yes, certain aromas will always be known to elicit a positive response in people more than do others.  Modern day perfumers know this and carefully look at every study on the psychology of smell and attraction. At Lily Direct we sell fragrances that will appeal to the opposite sex and will increase your appeal as well.

What You Need to Know About Men’s Cologne

Let’s face it.  When it comes to picking out fragrances men tend to be less savvy than women.  For many men knowing which brand to buy, how to apply it and when too much is being used is pretty much guesswork.  On these points let’s give women their due.  However, even though men generally aren’t as adept at choosing and applying colognes are women are at applying perfume, doesn’t mean that we can’t strive to learn.  Here is some information about men’s colognes along with tips on choosing the right one for your body chemistry and applying fragrances so that they do not overwhelm the people around you.

The first thing to note about men’s cologne is that it is not simply perfume for men.  It is in general not as strong as women’s perfume.  In fact, the concentration of fragrance oil in most men’s colognes is typically 8% and 12%.  For perfume it is 15% or more.  Also, men’s fragrances tend to stress darker, warmer wood, spice, or amber “notes,” or the aromatic ingredients that comprise a fragrance.  Finally, men sweat more than women do on the whole.  These facts alone mean that men have to choose and apply their fragrances by a different set of rules than do women.

Choosing the Right Fragrance

Each man’s body chemistry is different as is the case with women.  A man’s fragrance is an unseen part of man’s style.  The best way to choose cologne is to use the tried and true method of spraying the scent on each wrist or on the inner elbow and to then walk around a bit in order to refresh the palate before smelling the fragrance again.  (The recommended areas to apply cologne are the lower jaw, neck, shoulders, chest, the inner elbow, the forearm and the wrist.)

How to Apply Cologne the Right Way

As a rule, when wearing cologne less is more.  You want to wear cologne not marinate in it.  Other tips are: 1) Apply to skin not clothing, 2) Apply after you dry from a shower, 3) Start light, 4) Apply your cologne to “heat” areas of the body.  Those “red zones” include the shoulders and the neck.  Next, men with dry skin should apply cologne more often; men with oily skin should apply cologne less often as oil holds scents longer.  Also, don’t clash with the scents you are already wearing (aftershave, soap, lotion, etc).  Finally, designers of men’s colognes know all the tips and tricks of wearing their fragrances.  Now you can be one step ahead of the next guy by following these tips when choosing and applying your cologne.  Remember, if someone can clearly identify the cologne you are wearing chances are you are wearing too much.

Early Summer Fragrances for 2016, Part II

Most things in life come in cycles.  Fashion comes in cycles.  The waves come in cycles.  The economy is cyclical as well as many other areas of life.  In this, fragrances are no different.  This being the case, it is time once again to shed the old and renew ourselves as only changing our old fragrance can do.  This is what fragrance manufacturers offer us every year.  They know the urge to change, to grow and experience the beauty and splendor that summer provides is too strong to resist.  To that end, here is another list of fragrances designed to re-invigorate us as we cycle into summer.

Fragrances for Men and Women

Hermes ’24 Faubourg’ Perfume for Women – Containing notes of warm vanilla and ambergris, this entry is recommended for use on casual occasions.

Flowerbomb by Viktor & Rolf – This entry, which is designed for romantic settings, features hints of freesia, Centifolia rose, osmanthus and Sambac jasmine supported by a background of patchouli.

Atelier Cologne Bergamote Soleil Cologne Absolue – This unisex fragrance features notes of lavender and oak moss.  It is at once bright and fresh.

Miss Dior Cherie – Sweet, fruity and assertive without being overbearing, this entry contains notes of strawberry leaf and patchouli.

Fragrances for Men

Everyone woman knows how difficult it can be to get men to abandon cologne they feel comfortable with even if it is a standard like Drakkar Noir or Old Spice.  Here are some early summer fragrances for men you may wish to get for your boyfriend or husband to hint at a change.

Bleu De Chanel – Assertive without being overpowering, this entry contains woody scents mixed with citrus notes that are fresh, clean, and sensual.

John Varvatos ‘Artisian Blu’ – Containing notes of bergamot, Egyptian geranium, orange blossom, cedarwood, patchouli, this cologne has an instantly refreshing aroma.

Dior ‘Sauvage’ Eau de Toilette – This entry has actually won many awards in men’s magazines and is growing in popularity as a trending new fragrance.  Its top notes are that of Reggio di Calabria bergamot and its middle notes are of Sichuan pepper and ambroxan.

Hermès Terre d’Hermés Cologne – Another popular entry, Hermès has a masculine aroma with notes of grapefruit, bay rose, geranium, patchouli, benzoin and vetiver.

Yes, life is cyclical and there are time when nature demands of us that we get rid of the old and embrace the new.  Summer exemplifies this mandate as does the fact that styles and fragrances change.  Make the most of these bold, wonderful fragrances and retire your old scent.  First, start off by browsing Lily Direct for your new aroma.


Take a Walk on the Lighter Side

We get it, heavy perfumes and colognes aren’t for everyone. But just because you are turned off by the Escada- Desire Me perfumes of the world, that doesn’t necessarily mean you dislike all fragrances. You may be surprised to learn that not all fragrances are so overpowering that they give you a headache, but it’s true. Chances are you just haven’t found the right light fragrance that tickles your fancy; but maybe we can help you with that! Below are some of our personal favorite light fragrances:

Au Thé Blanc by BVLGARIBVLGARI’s White Tea unisex perfume is known for its reinvigorating, antioxidant properties. Both men and women will appreciate its fresh, clean scent.

Clean Eau de Parfum: As the name suggests, Clean’s light and lovely line of fragrances offer a plethora of scents that will leave you smelling like a fresh breath of air. Clean stays away from irritating ingredients and uses hypoallergenic formulas in all of its fragrances.

Demeter Clean Skin Unisex Perfume: It’s probably safe to say that anything that has the word “clean” somewhere in the title is going to be a good option when you’re looking for non-perfumey fragrances; and Demeter’s Clean Skin Unisex Perfume is no exception. All of Demeter’s fragrances are less concentrated and free of any artificial color, extenders and preservatives.

These are just a few of our favorite fresh scents here at Lily Direct; but there are plenty of other fragrance options out there for those of you who prefer a lighter, less “perfumey” scent. And don’t forget, we have all of your favorite discount fragrances and then some!

Great Perfume Houses Part 18

So we meet again fragrance lovers. For this week’s installment of our bi-weekly exploration into the great perfume houses from around the world we are going to take a look at the man, the myth, the legend—Tom Ford

Thomas Carlyle Ford, born on August 27, 1961 in Austin, Texas, is not your typical fashion designer.

He did not grow up dreaming of designing clothes or mixing perfumes like most other big names in fashion did. Rather, Ford has always been a true Renaissance man; he spent his formative years jumping around from college to college and career to career. It was his year spent as an intern in Chloe’s press office that finally sparked Ford’s love of fashion.

With very little hands-on experience in the fashion world—and a degree in architecture—Ford cleverly talked his way into a position within the Gucci organization. In 1994, within just a couple years of getting a job with the fashion house, Tom Ford was promoted to Creative Director of Gucci where he remained until 2004. During his tenure with the company, Gucci acquired the house of Yves Saint Laurent and Ford was creative director of that label as well.

Once he parted ways with

 Gucci, Ford launched his own line that would eventually include clothes, beauty products, eyewear and accessories. But Tom Ford first struck out on his own by introducing his inaugural fragrance, Black Orchid which became an instant classic among fragrance lovers everywhere. This launch was followed by a series of successful Tom Ford fragrances for both men and women. Some of our personal favorite scents include, Tom Ford Noir Cologne and Tom Ford White Patchouli Perfume.

Great Perfume Houses Part 17

Great Perfume Houses Part 17

It’s about that time again fragrance lovers—time for another bi-weekly installment of our exploration into the great perfume houses from around the world. Some of the names we’ve explored so far are classic perfume houses with long rich histories; others have been newer names to the industry; and other still have been real trail blazers. Well, this week’s name lands in the category of trail blazer. So sit back, relax and join us for a brief look into the story behind Elizabeth Arden"lily direct"

Florence Nightingale Graham was born in 1878 in Canada. In the early 1900s it was still rare for women to wear make-up or pamper themselves, and it was even rarer for a woman to run her own business. But Graham had a vision; in 1910, now going by Elizabeth Arden professionally, she opened her first beauty spa on Fifth Avenue in Manhattan and began to build one of the world’s first global beauty brands.

Elizabeth Arden was a true innovator in the field of women’s cosmetics. Her company introduced North America to the concept of eye makeup for the everyday woman and pioneered the beloved “makeover” in the Elizabeth Arden beauty salons. Arden was also the first to introduce travel-size beauty products. Her incredible contribution to the cosmetic industry was—and continues to be today—recognized globally. Elizabeth herself ran the company until her death in 1966.

Her first fragrance, Blue Grass by Elizabeth Arden, was released in 1934. While the company continues to produce cosmetics and skincare products, somewhere along the line they shifted their focus to fragrances. Some of our personal favorite Elizabeth Arden scents here at Lily Direct are 5th Avenue Night Perfume and Mediterranean Perfume.


Winter Fragrance Guide

For a lot of you fragrance lovers out there, a new season means a new fragrance. Here at Lily Direct we definitely have a perfume for every season; and our wide selection of discount fragrances make it easy for you to have the same. Winter is a time when you want to stay warm and toasty whenever you can, so it makes sense that you’d want to go with a warm and toasty scent that makes you feel special no matter what you’re doing. Below are four of our favorite scents for you to rock all winter long:

"winter fragrance"The One Perfume by Dolce & Gabbana The One is a warm, floral scent with notes of vanilla and amber-musk that is perfect for wear all throughout the cold winter months. This perfume screams femininity! Use The One as your signature scent and you’re sure to turn heads wherever you go.

Fame by Lady GagaWe’re sure when you think Lady Gaga you think bold and ostentatious; but Fame is actually a flirty, fruity, subtle scent that is perfect for a night out on the town with your girls. Spritz it on before you get dressed and reveal a delicious scent when you take that coat off for the night.

Premiere Perfume by GucciLooking for the perfect scent for a night out with that special someone? Look no further than Premiere. This light, delicate perfume smells of crisp white flowers and is sure to heat up your romantic life this winter.




Stella by Stella McCartneyLove the smell of flowers after a rainstorm? Then this feminine yet strong scent with notes of rose and warm amber is perfect for you. Spritz Stella on before a first date and we can almost guarantee you’ll get a second date.

Success in a Bottle?

Did you ever wonder what makes a great man or woman great? Was he just born that way or is there an external force determining his greatness? Certainly greatness stems from multiple factors coming together in just the right way, but here at Lily Direct we like to think that scent is definitely one small factor that makes up that elusive greatness mixture. And when one perfume house has perfumed an extensive collection of history’s greatest names, and continues to perfume contemporary greats alike, you have to stop and ask yourself, is it something in the spritz?

The Creed perfume house has created a legacy of unrivaled scents, both commissioned and worn by a host of global royalty, politicians, movie stars and first ladies. It’s rumored that it Remarkable letters from King Geoge IIIall started with a bottle of ‘Royal English Leather,’ commissioned by King George III.

Today, over 200 years later, First Lady Michelle Obama has said she is a devoted fan of Creed perfumes. Over the last two decades and beyond a wealth of famous names— Winston Churchill, JFK, Frank Sinatra, Jackie Kennedy, Audrey Hepburn, Madonna and Julia Roberts…just to name a few—have either commissioned or worn Creed scents.

The list of famous Creed wearers is seemingly never ending: In 1920, at the request of Winston Churchill, ‘Tabarome Millesime’ was created; a take on the original ‘Tabarome’ fragrance, Churchill’s version contains notes of tobacco.

JFK is said to have worn ‘Vetiver.’

‘Spring Flower’ is said to have been commissioned for Hollywood starlet Audrey Hepburn in 1951. Since King George III there have been a plethora of European royals said to have commissioned scents from the Creed perfume house.

Don’t worry too much if you are an ordinary person who cannot commission a personalized scent, Creed has plenty of exquisite scents on the market. Many of the scents that were originally commissioned are later available to the general public. You can find great deals on Creed scents such as ‘Original Vetiver’, ‘Love in White’ and many more right here on the Lily Direct website. With so many great names wearing Creed scents, isn’t it worth it to see if you can find success in a bottle?

Shopping for the Perfect Perfume? We Can Help

When shopping for perfumes, it is important to find one that compliments you. Though you may love a particular fragrance when one of your friends wears it out for a night on the town, you may find that perfume doesn’t smell quite the same when you wear it yourself. That’s because each woman has her own personal “scent,” and to find the right perfume, you need to find one that works the best with yours.

How To Test Perfume

In order to test for your ideal fragrance, you will want to go to a store that has a large selection of different scents to choose from. You have four spots on your body you can use to test, so you’ll be able to try four different fragrance options before washing up. These test spots are on each of your wrists, and in the crooks of both of your elbows.

Many people think that it is possible to test a scent on the neck or collarbones. This can be done if you want to test only one fragrance; however, if you intend on testing multiple scents (which you absolutely will if you’re looking for a perfect match), you will confuse your sense of smell by applying a scent to the nape of your neck. Instead of experiencing one at a time, you’ll smell two or more fragrances at once, and that is no way to get an accurate idea of how any of the perfumes work with your natural scent.

Try Extremely Different Scents

If you have tried a floral scent and it doesn’t work well for you, don’t spend your three other, precious “test spots” on another floral fragrance. Try other types of fragrances, for example: fruity, woody, musky, sweet, or sensuous. If you’re doing this on your own, this may prove to be a difficult task, especially if you don’t have a knowledge base surrounding different fragrances. If you want help finding a great scent for you, visiting a place that has knowledgeable sales help will do the trick.